Bob and Kelly Blade were at deadline to get their new pool and spa maintainance company in the Yelow pages...that was over 20 years ago. They frantically looked for something that started with an A so they would be at the top of the list...that's when they found the word "Aloha" and decided that would work. It wasn't until later they discovered that "Aloha" was the #1 name for a poo and spa service in the nation. But, Bob embraced the name.....