The radio space is experiencing a major shift in how
audio content is consumed, sold, and transmitted to consumers, creating
significant growth in the adoption of satellite and HD
radio over the next five years, according Parks
to Consumers’ Ears: Next Generation Radio.
Parks Associates finds that satellite radio subscribers will
increase from 20.5 million in 2008 to 39 million by 2012. HD radio adoption will
also increase, growing from 4.2 million in 2008 to 30 million by 2012.
“The XM and SIRIUS merger, the
emergence of HD radio, and the availability of online offerings will create new
listening experiences for consumers,” said Chris
Analyst, Parks Associates. “To ensure future success, providers must align their
products and services with the expectations and demands of the
Parks Associates’ consumer studies identify
distinct listening habits and demographic trends for the current users of
satellite and HD radio. “A majority of satellite radio owners like the
portability of the service,” Roden
said. “Therefore, most satellite radio subscribers use the service in their
vehicle. Conversely, HD radio owners view the product as similar to other CE
devices such as DVD
players and home networks. These consumers are more likely to listen to the
service at home.”
to Consumers’ Ears: Next Generation Radio features Parks Associates’
latest research on the technologies and services that shape radio-listening
habits. The report also examines the distinct media habits and characteristics
of consumers that utilize satellite, HD, and Internet radio services.
For additional information, visit http://www.parksassociates.com or
contact 972-490-1113 or firstname.lastname@example.org.