According to the Radio Advertising Bureau
this morning, January was another down month for radio advertising. Local revenue is down 5% while national spot buys dropped 13% over Jan, 2007. Overall, the fall was 7%. But, radio continues to find ways to bring in money other than with radio spot buys...promotions, websites, etc revenue was up 11%. That still wasn't enough to have a profitable January..overall radio revenue dropped 6% from January 2007.