Peter Smyth, President of Greater Media says it's time for radio to "head back to school" and think out of the box about who we are and what we do...Radio Ink pointed out this excellent column from Peter and we wanted to draw it to your attention...excellent reading....click here..
This Month's Topic:
Radio Heads Back to School
As we approach the upcoming fourth quarter, it's time for all of us to head "back to school."
Radio continues to strive in difficult times. I believe that it's important for us to shake off emotions, put our egos in check, and focus on becoming premiere solution providers for our listeners and advertisers. I have been challenging the men and women of Greater Media to think "outside the box" and pursue new avenues of revenue opportunity, rather than focusing solely on traditional business. ...continues here..