RADIO ONE HOUSTON ROLLS OUT ACCOUNTABILITY


Radio One Houston prides itself on providing exceptional customer service.  One of our primary goals is to super serve our advertising partners by using the newest technology to provide the best results.  The development of the PPM methodology provides the opportunity to supply quicker ratings feedback regarding schedule delivery.

With that in mind, the company is pleased to announce ACCOUNTABILITY, our top of the line scheduling and ratings verification system.  This cutting edge software will merge the most recent weekly PPM data with advertising schedules and provide ratings delivery based on the purchased schedule.  Advertisers will be able to monitor their schedules on a weekly basis and compare the scheduled cost per point vs. the negotiated cost per point on a day part basis.  Advertisers will receive a monthly accountability statement after each PPM ratings period.  This will create necessary dialog between our clients and Radio One Houston to ensure our stations achieve the negotiated ratings delivery in a timely fashion. 



In the upcoming weeks, Radio One Houston will schedule meetings with advertisers to demonstrate this innovative approach.  We believe this will become the new industry standard.  Here’s what some of our current partners have to say:





            Ken Bielicki, VP/Group Media Director with FKM, “I’m glad Radio One Houston is working to create an industry standard.”

 

            Lauren Russo with Horizon Media, “Every radio station should have this.”

 

Advertisers will receive ACCOUNTABILITY technology within the next thirty days and experience the Radio One Houston difference.

 

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  1. Bob Hamilton

    Arbitron is releasing the following statement regarding the  Radio One ACCOUNTABILITY ONE software announcement:

     “Radio One has been a leader in harnessing the power of PPM data to better serve the African American audience through its two, top-ranked urban stations in Houston," said Pierre Bouvard, president, Sales and Marketing, Arbitron Inc.  "Today, Radio One is enhancing its leadership role by harnessing the power of PPM to better serve its advertisers. Radio One has recognized that the PPM is a powerful tool for enhancing the accountability of radio by delivering timely and reliable proof of performance reports that advertisers are demanding for all their media buys.”

    on 08/20/2008
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