The Radio Advertising Bureau listed its monthly report today and it shows the worst month for advertising sales since the 911 attacks. Radio stocks continue to fall and now, with the financial problems in Washington and on Wall Street there is little money to make deals. With advertising dollars moving in greater numbers to the Internet radio has an opportunity to turn all this around...Read our in-depth article Is It Time To Reinvent Radio?...here...
In the meantime, here is the grim story reported for August by the RAB...
|RADIO ADVERTISING BUREAU RADIO REVENUE POOL
|August 2008 vs. August 2007|
|Local & Nat'l Revenue|
|Off Air Revenue|
|Grand Total Revenue|
Local and national revenues are based on
approximately 100 markets as reported by the accounting firm of Miller Kaplan
Arase & Co. Off-Air data has been collected and verified since January of
2002, and reported since September of 2004.
As previously announced, the
RAB will report quarterly Radio revenue in dollar amounts beginning with the
2007 results. Monthly percentage growth rates will continue to be available on
the RAB website at www.RAB.com.
The Radio Advertising Bureau (RAB) is
the sales and marketing arm of the Radio industry with nearly 7,000 members
including close to 6,000 stations in the U.S., and over 1,000 associate members
in networks, representative firms, sales, and international organizations.