Urban and Spanish-Language Radio Stations Earn Top Rankings in New PPM Ratings


New York: Steve Harvey on WBLS-FM ties for Number One among Persons 25-54 in AM Drive; 
Chicago: “Piolin por La Mañana” on WOJO-FM is Number One among Persons 18-34 in AM Drive; 
Riverside-San Bernardino: KLYY-FM Spanish Adult Hits station is Number One (Persons 25-54); 
San Francisco: KMEL-FM Hip-Hop/R&B station is Number One (Persons 18-34); 
African-Americans or Spanish-Dominant Hispanics have highest listening of all groups across new Portable People Meter radio markets

NEW YORK; October 6, 2008 – Arbitron Inc. (NYSE: ARB) released today a series of analyses of the new September Portable People MeterTM radio ratings that highlight some of the successes of urban and Spanish-language stations across the eight new PPMTM markets.

Arbitron today released radio audience estimates for the September 2008 PPM survey month (August 21-September 17) in New York, Los Angeles, Chicago, San Francisco, Nassau-Suffolk, Middlesex-Somerset-Union, Riverside-San Bernardino, and San Jose.

New York: The Steve Harvey Show on WBLS-FM Ties for Number One among Persons 25-54 in AM Drive 
The audience for The Steve Harvey Show on WBLS-FM (owned by Inner City Broadcasting) is Number One in the September PPM report among Persons aged 25-54, a key target demographic.

Persons 25-54 AQH Share Ranker 
New York Radio Metro 
Monday-Friday 6am-10am 
September PPM Survey Month (August 21-September 17)

Rank

     Outlet    

     Format

    AQH Share

1t

WBLS-FM

Urban Contemporary

6.1

1t

WINS-AM

All News

6.1

3

WHTZ-FM

Pop Contemporary Hit Radio

6.0

4

WAXQ-FM

Classic Rock

5.9

5

WPLJ-FM

Hot Adult Contemporary

5.0

6

WLTW-FM

Adult Contemporary

4.5

7t

WRKS-FM

Urban Adult Contemporary

4.4

7t

WCBS-FM

Classic Hits

4.4

9

WCBS-AM

All News

4.0

10

WKTU-FM

Rhythmic AC

3.9

How to read: In the Morning Drive daypart, Monday-Friday 6am-10am, 6.1 percent of all radio listening by Persons 25-54 in the New York Radio metro was to WBLS-FM.

Chicago: “Piolin por La Mañana” on WOJO-FM is Number One among Persons 18-34 in AM Drive 
Univision Radio revamped its morning show on Radio La Que Buena 105.1 in Chicago, over the summer, moving “Piolin por La Mañana,” hosted by Eddie "Piolin" Sotelo, to WOJO-FM. The result: a steady increase in audience, earning a number one ranking in Morning Drive for the station’s target demographic – Persons aged 18-34 – during the September PPM survey month.

Persons 18-34 AQH Share Ranker 
Chicago Radio Metro 
Monday-Friday 6am-10am 
September PPM Survey Month (August 21-September 17)

Rank

     Outlet    

     Format    

    AQH Share

1

WOJO-FM

Mexican Regional

8.9

2

WUSN-FM

Country

8.3

3

WKSC-FM

Pop Contemporary Hit Radio

6.1

4

WLS-FM

Oldies

5.4

5

WLEY-FM

Mexican Regional

5.1

6

WTMX-FM

Modern Adult Contemporary

5.0

7

WKQX-FM

Alternative

4.5

8

WMVP-AM

All Sports

4.3

9

WCFS-FM

Adult Contemporary

3.8

10t

WDRV-FM

Classic Hits

3.5

10t

WBEZ-FM

News Talk Information

3.5

How to read: In the Morning Drive daypart, Monday-Friday 6am-10am, 8.9 percent of all radio listening by Persons aged 18-34 in the Chicago Radio metro was to WOJO-FM.

Riverside-San Bernardino: Spanish Adult Hits on KLYY-FM is Number One (Persons 25-54) 
Radio José FM 97.5, Entravision Communications’ Spanish Adult Hits station in Riverside-San Bernardino, has been a consistent top performer among the key target demographic of Persons aged 25-54. In the July and August “pre-currency” reports, the station was Number Two and Number One respectively. In the September 2008 PPM Survey report, the station is a solid number one for the total broadcast week.

Persons 25-54 AQH Share Ranker 
Riverside-San Bernardino Radio Metro 
Monday-Sunday 6am-Midnight 
September PPM Survey Month (August 21-September 17)

Rank

     Outlet    

     Format    

    AQH Share

1

KLYY-FM

Spanish Adult Hits

8.8

2

KOLA-FM

Classic Hits

6.8

3

KIIS-FM

Pop Contemporary Hit Radio

6.5

4

KGGI-FM

Rhythmic Contemporary Hit Radio

5.3

5

KLVE-FM

Spanish Contemporary

5.0

6

KFRG-FM

Country

4.7

7

KRQB-FM

Mexican Regional

4.4

8

KFI-AM

News Talk Information

3.8

9

KSCA-FM

Mexican Regional

3.6

10

KBIG-FM

Hot Adult Contemporary

3.2

How to read: For the total broadcast week, Monday-Sunday 6am-Midnight, 8.8 percent of all radio listening by Persons aged 25-54 in the Riverside-San Bernardino metro was to KLYY-FM. Four of the top ten radio stations in the Riverside-San Bernardino metro program a Spanish-Language format.

San Francisco: Hip-Hop/R&B on KMEL-FM is Number One (Persons 18-34) 
106 KMEL, the Clear Channel Communications Hip-Hop and R&B station in San Francisco, has been a consistent top performer among the target demographic of Persons aged 18-34 in the PPM radio ratings. In the July and August “pre-currency” reports and in the September 2008 report, the station was a solid number one for Persons aged 18-34 for the total broadcast week.

Persons 18-34 AQH Share Ranker 
San Francisco Radio Metro 
Monday-Sunday 6am-Midnight 
September PPM Survey Month (August 21-September 17)

Rank

     Outlet    

     Format    

    AQH Share

1

KMEL-FM

Rhythmic Contemporary Hit Radio

10.8

2

KSOL-FM

Mexican Regional

7.3

3

KYLD-FM

Rhythmic Contemporary Hit Radio

6.3

4

KRZZ-FM

Mexican Regional

5.9

5

KITS-FM

Alternative

4.9

6

KOIT-FM

Adult Contemporary

4.2

7

KSAN-FM

Classic Rock

4.1

8

KIOI-FM

Adult Contemporary

3.9

9

KQED-FM

News Talk Information

3.7

10

KEZR-FM

Hot Adult Contemporary

3.5

How to read: For the total broadcast week, Monday-Sunday 6am-Midnight, 10.8 percent of all radio listening by Persons aged 18-34 in the San Francisco metro was to KMEL-FM.

Also in the top 5 among Persons aged 18-34 in San Francisco: KSOL-FM, Estéreo Sol 98.9-99.1 FM, the Univision Radio Mexican Regional station; KYLD-FM, WILD94.9, the Party Station, owned by Clear Channel and KRZZ-FM, 93.3 LA RAZA, a Mexican Regional outlet owned by Spanish Broadcasting System.

Listening levels by African-Americans and Spanish-Dominant Hispanics are highest of all groups across new Portable People Meter radio markets

Persons Using Radio Ratings 
Monday-Sunday 6am-Midnight 
Persons age 12 and older

 

Other

Black

Hispanic

Spanish Dominant Hispanic

English Dominant Hispanic

New York

9.2

11.9

9.6

9.9

9.1

Los Angeles

8.9

8.1

10.9

11.6

9.8

Chicago

10.4

8.5

10.1

10.8

8.9

San Francisco

8.1

9.3

10.1

11.3

8.9

Nassau-Suffolk

9.5

12.5

10.9

12.1

9.4

Middlesex-Somerset-Union

9.3

12.9

8.3

8.0

8.5

Riverside

7.5

9.4

10.0

10.2

9.9

San Jose

8.2

 – –

9.2

10.5

8.0

How to read: In New York, the average audience in any quarter hour Monday-Sunday 6am-Midnight consists of 11.9 percent of all African Americans in the market, 9.6 percent of all Hispanics and 9.2 percent of all Others (non-black, non-Hispanic persons).

About the Portable People Meter 
The Arbitron Portable People Meter system uses a passive audience measurement device – about the size of a small cell phone – to track consumer exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media. Carried throughout the day by randomly selected survey participants, the PPM device can track when and where they watch television, listen to radio as well as how they interact with other forms of media and entertainment.

The PPM detects inaudible codes embedded in the audio portion of media and entertainment content delivered by broadcasters, content providers and distributors. At the end of the day, the meter is placed in a docking station that extracts the codes and sends them to a central computer. The PPM is equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day.

About Arbitron 
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies in the United States. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron’s executive offices are located in New York City.

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Portable People MeterTM and PPMTM are marks of Arbitron Inc.

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