New York: Steve Harvey on WBLS-FM ties for Number
One among Persons 25-54 in AM Drive;
Chicago: “Piolin por La Mañana” on
WOJO-FM is Number One among Persons 18-34 in AM Drive;
Riverside-San
Bernardino: KLYY-FM Spanish Adult Hits station is Number One (Persons
25-54);
San Francisco: KMEL-FM Hip-Hop/R&B station is Number One
(Persons 18-34);
African-Americans or Spanish-Dominant Hispanics have
highest listening of all groups across new Portable People Meter radio
markets
NEW YORK; October 6, 2008 – Arbitron Inc. (NYSE: ARB) released today a series
of analyses of the new September Portable People MeterTM radio
ratings that highlight some of the successes of urban and Spanish-language
stations across the eight new PPMTM markets.
Arbitron today released radio audience estimates for the September 2008 PPM
survey month (August 21-September 17) in New York, Los Angeles, Chicago, San
Francisco, Nassau-Suffolk, Middlesex-Somerset-Union, Riverside-San Bernardino,
and San Jose.
New York: The Steve Harvey Show on WBLS-FM Ties for Number One among
Persons 25-54 in AM Drive
The audience for The Steve Harvey Show on
WBLS-FM (owned by Inner City Broadcasting) is Number One in the September PPM
report among Persons aged 25-54, a key target demographic.
Persons 25-54 AQH Share Ranker
New York Radio
Metro
Monday-Friday 6am-10am
September PPM Survey Month (August
21-September 17)
Rank |
Outlet |
Format |
AQH Share |
1t |
WBLS-FM |
Urban Contemporary |
6.1 |
1t |
WINS-AM |
All News |
6.1 |
3 |
WHTZ-FM |
Pop Contemporary Hit Radio |
6.0 |
4 |
WAXQ-FM |
Classic Rock |
5.9 |
5 |
WPLJ-FM |
Hot Adult Contemporary |
5.0 |
6 |
WLTW-FM |
Adult Contemporary |
4.5 |
7t |
WRKS-FM |
Urban Adult Contemporary |
4.4 |
7t |
WCBS-FM |
Classic Hits |
4.4 |
9 |
WCBS-AM |
All News |
4.0 |
10 |
WKTU-FM |
Rhythmic AC |
3.9 |
How to read: In the Morning Drive daypart, Monday-Friday 6am-10am, 6.1
percent of all radio listening by Persons 25-54 in the New York Radio metro was
to WBLS-FM.
Chicago: “Piolin por La Mañana” on WOJO-FM is Number One among
Persons 18-34 in AM Drive
Univision Radio revamped its morning show
on Radio La Que Buena 105.1 in Chicago, over the summer, moving “Piolin por La
Mañana,” hosted by Eddie "Piolin" Sotelo, to WOJO-FM. The result: a steady
increase in audience, earning a number one ranking in Morning Drive for the
station’s target demographic – Persons aged 18-34 – during the September PPM
survey month.
Persons 18-34 AQH Share Ranker
Chicago Radio
Metro
Monday-Friday 6am-10am
September PPM Survey Month (August
21-September 17)
Rank |
Outlet |
Format |
AQH Share |
1 |
WOJO-FM |
Mexican Regional |
8.9 |
2 |
WUSN-FM |
Country |
8.3 |
3 |
WKSC-FM |
Pop Contemporary Hit Radio |
6.1 |
4 |
WLS-FM |
Oldies |
5.4 |
5 |
WLEY-FM |
Mexican Regional |
5.1 |
6 |
WTMX-FM |
Modern Adult Contemporary |
5.0 |
7 |
WKQX-FM |
Alternative |
4.5 |
8 |
WMVP-AM |
All Sports |
4.3 |
9 |
WCFS-FM |
Adult Contemporary |
3.8 |
10t |
WDRV-FM |
Classic Hits |
3.5 |
10t |
WBEZ-FM |
News Talk Information |
3.5 |
How to read: In the Morning Drive daypart, Monday-Friday 6am-10am, 8.9
percent of all radio listening by Persons aged 18-34 in the Chicago Radio metro
was to WOJO-FM.
Riverside-San Bernardino: Spanish Adult Hits on KLYY-FM is Number One
(Persons 25-54)
Radio José FM 97.5, Entravision Communications’
Spanish Adult Hits station in Riverside-San Bernardino, has been a consistent
top performer among the key target demographic of Persons aged 25-54. In the
July and August “pre-currency” reports, the station was Number Two and Number
One respectively. In the September 2008 PPM Survey report, the station is a
solid number one for the total broadcast week.
Persons 25-54 AQH Share Ranker
Riverside-San
Bernardino Radio Metro
Monday-Sunday 6am-Midnight
September PPM Survey
Month (August 21-September 17)
Rank |
Outlet |
Format |
AQH Share |
1 |
KLYY-FM |
Spanish Adult
Hits |
8.8 |
2 |
KOLA-FM |
Classic
Hits |
6.8 |
3 |
KIIS-FM |
Pop Contemporary Hit
Radio |
6.5 |
4 |
KGGI-FM |
Rhythmic Contemporary
Hit Radio |
5.3 |
5 |
KLVE-FM |
Spanish
Contemporary |
5.0 |
6 |
KFRG-FM |
Country |
4.7 |
7 |
KRQB-FM |
Mexican
Regional |
4.4 |
8 |
KFI-AM |
News Talk
Information |
3.8 |
9 |
KSCA-FM |
Mexican
Regional |
3.6 |
10 |
KBIG-FM |
Hot Adult
Contemporary |
3.2 |
How to read: For the total broadcast week, Monday-Sunday 6am-Midnight, 8.8
percent of all radio listening by Persons aged 25-54 in the Riverside-San
Bernardino metro was to KLYY-FM. Four of the top ten radio stations in the
Riverside-San Bernardino metro program a Spanish-Language format.
San Francisco: Hip-Hop/R&B on KMEL-FM is Number One (Persons
18-34)
106 KMEL, the Clear Channel Communications Hip-Hop and
R&B station in San Francisco, has been a consistent top performer among the
target demographic of Persons aged 18-34 in the PPM radio ratings. In the July
and August “pre-currency” reports and in the September 2008 report, the station
was a solid number one for Persons aged 18-34 for the total broadcast week.
Persons 18-34 AQH Share Ranker
San Francisco Radio
Metro
Monday-Sunday 6am-Midnight
September PPM Survey Month (August
21-September 17)
Rank |
Outlet |
Format |
AQH Share |
1 |
KMEL-FM |
Rhythmic Contemporary Hit
Radio |
10.8 |
2 |
KSOL-FM |
Mexican
Regional |
7.3 |
3 |
KYLD-FM |
Rhythmic Contemporary Hit
Radio |
6.3 |
4 |
KRZZ-FM |
Mexican
Regional |
5.9 |
5 |
KITS-FM |
Alternative |
4.9 |
6 |
KOIT-FM |
Adult
Contemporary |
4.2 |
7 |
KSAN-FM |
Classic Rock |
4.1 |
8 |
KIOI-FM |
Adult
Contemporary |
3.9 |
9 |
KQED-FM |
News Talk
Information |
3.7 |
10 |
KEZR-FM |
Hot Adult
Contemporary |
3.5 |
How to read: For the total broadcast week, Monday-Sunday 6am-Midnight, 10.8
percent of all radio listening by Persons aged 18-34 in the San Francisco metro
was to KMEL-FM.
Also in the top 5 among Persons aged 18-34 in San Francisco: KSOL-FM, Estéreo
Sol 98.9-99.1 FM, the Univision Radio Mexican Regional station; KYLD-FM,
WILD94.9, the Party Station, owned by Clear Channel and KRZZ-FM, 93.3 LA RAZA, a
Mexican Regional outlet owned by Spanish Broadcasting System.
Listening levels by African-Americans and Spanish-Dominant Hispanics
are highest of all groups across new Portable People Meter radio
markets
Persons Using Radio Ratings
Monday-Sunday
6am-Midnight
Persons age 12 and older
|
Other |
Black |
Hispanic |
Spanish Dominant Hispanic |
English Dominant Hispanic |
New York |
9.2 |
11.9 |
9.6 |
9.9 |
9.1 |
Los Angeles |
8.9 |
8.1 |
10.9 |
11.6 |
9.8 |
Chicago |
10.4 |
8.5 |
10.1 |
10.8 |
8.9 |
San Francisco |
8.1 |
9.3 |
10.1 |
11.3 |
8.9 |
Nassau-Suffolk |
9.5 |
12.5 |
10.9 |
12.1 |
9.4 |
Middlesex-Somerset-Union |
9.3 |
12.9 |
8.3 |
8.0 |
8.5 |
Riverside |
7.5 |
9.4 |
10.0 |
10.2 |
9.9 |
San Jose |
8.2 |
– – |
9.2 |
10.5 |
8.0 |
How to read: In New York, the average audience in any quarter hour
Monday-Sunday 6am-Midnight consists of 11.9 percent of all African Americans in
the market, 9.6 percent of all Hispanics and 9.2 percent of all Others
(non-black, non-Hispanic persons).
About the Portable People Meter
The Arbitron Portable
People Meter system uses a passive audience measurement device – about the size
of a small cell phone – to track consumer exposure to media and entertainment,
including broadcast, cable and satellite television; terrestrial, satellite and
online radio as well as cinema advertising and many types of place-based
electronic media. Carried throughout the day by randomly selected survey
participants, the PPM device can track when and where they watch television,
listen to radio as well as how they interact with other forms of media and
entertainment.
The PPM detects inaudible codes embedded in the audio portion of media and
entertainment content delivered by broadcasters, content providers and
distributors. At the end of the day, the meter is placed in a docking station
that extracts the codes and sends them to a central computer. The PPM is
equipped with a motion sensor, a patented quality control feature unique to the
system, which allows Arbitron to confirm the compliance of the PPM survey
participants every day.
About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and
marketing research firm serving the media – radio, television, cable, online
radio and out-of-home – as well as advertisers and advertising agencies in the
United States. Arbitron’s core businesses are measuring network and local market
radio audiences across the United States; surveying the retail, media and
product patterns of local market consumers; and providing application software
used for analyzing media audience and marketing information data. The company
has developed the Portable People Meter, a new technology for media and
marketing research.
Through its Scarborough Research joint venture with The Nielsen Company,
Arbitron provides additional media and marketing research services to the
broadcast television, newspaper and online industries.
Arbitron’s marketing and business units are supported by a world-renowned
research and technology organization located in Columbia, Maryland. Arbitron’s
executive offices are located in New York City.
###
Portable People MeterTM and PPMTM are marks of Arbitron
Inc.