Alexandra Cameron, sales leader at Emmis-New York, has been named Senior Vice President/General Manager of the Emmis/New York cluster, Emmis Communications Corporation (Nasdaq: EMMS) announced today. She replaces Dan Halyburton, a Texas native who led the cluster (Hot 97, WQHT-FM; Kiss FM, WRKS-FM; and 101.9, WRXP-FM) since May of 2006 and has decided to return to Dallas to launch a media technology company.
“I have had the privilege of watching Alex since she took on the role as Hot 97's General Sales Manager, and I’ve seen her take on greater responsibilities and build a winning track record every step of the way,” Emmis Radio Division President Rick Cummings said. “She’s a high-energy, passionate believer in radio, who also serves as a leading voice of change and creativity in our industry. I’m certain she’ll take Emmis New York to even greater levels performance.”
“At this critical time in our industry and our country, it’s more important than ever to explore and maximize all talent, re-invent and redefine excellence in much of what we do and how we do it in order to push the boundaries of high performance results,” Cameron said. “The term ‘radio’ is unfortunately outdated considering everything we are capable of and everything this dynamic, creative medium offers including its tentacles, dimensions and yes, RESULTS! Our business today is about compelling, relevant content that is co-created and inspired for, with and by both our audience and advertisers in an authentic way that serves both. That content can be engaged with over the air, the internet, with mobile devices or within lifestyle-oriented events and rituals, some of it even on-demand. It blows my mind that our medium continues to be so clearly undervalued and misunderstood. My greatest passion is to be instrumental in changing that and leave some small legacy for the medium I love and find infinitely cool, including the people that are part of it. The number one priority is to ensure Emmis NY is a benefactor of that and I am privileged to be entrusted with such an opportunity in such uncertain times. This will be a very challenging role with challenging expectations and I welcome it with vigor.”
Cameron, 38, has been Director of Sales for Emmis’ three New York radio stations since August, 2006, when she was promoted from her role as General Sales Manager of Hot 97. Before joining Emmis she was the Local Sales Manager/Director of Market Development for Clear Channel’s Q104.3 in New York. Other experience includes serving as a writer, reporter, account executive, consultant to BBDO, and even morning show co-host and news anchor in Vancouver. She is a native of Ontario and studied at the University of Toronto (Canadian Literature) as well as University of Western Ontario (Journalism/Philosophy) with an American Bachelor’s Degree in Marketing. In her limited spare time, Cameron is an industry mentor, a volunteer in Children’s Animal Therapy, and Vice Chair of Project Sunshine, a not-for-profit that provides free educational, recreational and social programs to children facing medical challenges and their families. For fun, she boxes, surfs and writes.
Halyburton is creating “Halyburton Connected” and will work with new and traditional media to help harness technology to enhance profits and build more powerful brands.
“I want to thank Dan Halyburton for shepherding Emmis New York these past few years, during one of the most challenging times in our industry,” Cummings said. “I thank Dan for his efforts on behalf of Emmis and all our people in New York, and wish him great success with his new endeavor.”
The Emmis-New York Director of Sales position is being posted today. Cameron described the process as “a fast and rigorous search for the best that will include New York market experience as a must.”