Network Radio Reaches 186 Million Persons Each Week

COLUMBIA, MD, March 23, 2009 – Arbitron Inc. (NYSE: ARB) reported in its March 2009 RADAR® radio network audience ratings (RADAR 100) more than 186 million persons 12+ heard one or more network radio commercials each week of the survey period, up from 184 million just three months ago.

Selected Audience Results from RADAR 100 
The RADAR 100 survey period saw an increase in the number of persons reached by network radio from the RADAR 99 period. Among the prime audience demographics sought by advertisers, the commercials aired on the 58 radio networks reached:

• 73.1 percent of Persons 12+ 
• 73.5 percent of Persons 18+; (169,479,000 Persons) 
• 73.5 percent of Persons 35+; (117,627,000 Persons) 
• 74.5 percent of Persons 18-49; (100,963,000 Persons) 
• 74.9 percent of Persons 25-54; (95,021,000 Persons)

Inclusion of PPMTM data into RADAR estimates 
The RADAR 100 March 2009 release is the sixth RADAR release to include both Arbitron PPM® and diary respondents. The PPM data included in the RADAR 100 release are from the Houston-Galveston and Philadelphia Metro markets for the Winter 2008, Spring 2008, Summer 2008 and Fall 2008 surveys, from New York, Los Angeles, Riverside, Chicago and San Francisco-San Jose for the Summer 2008 and Fall 2008 Surveys, and from Dallas-Ft. Worth, Atlanta, Washington DC and Detroit for the Fall 2008 Survey.

RADAR 100 March 2009 Network Rankings 
Average Audience to All Commercials ## 
All Broadcasts Mon-Sun 5AM-12Mid 
Persons 25-54/Total U.S.

RADAR-Rated Network

 

 

 

Rank

 

Number of Units

Average Audience

(000)

Average

Rating

Dial Global Contemporary Network  

xb

1

14

3,288

2.6

Dial Global Adult Power           

xb

2

14

3,205

2.5

Dial Global Complete FM Network   

xb

3

14

3,154

2.5

Premiere Male Focus Network       

xb

4

10

2,568

2.0

Dial Global Music & Entertainment 

xb

5

10

2,424

1.9

Westwood WON I Network            

xb

6

10

2,407

1.9

Dial Global Female Perspective    

xb

7

14

2,372

1.9

CMN Prestige                      

xb

8

10

2,350

1.9

Premiere Modern Women Network     

xb

9

14

2,096

1.7

CMN Prestige II                   

xb

10

10

2,087

1.6

Premiere Emerald Plus Network     

xb

11

21

2,075

1.6

Premiere Sapphire Network           



12

28

2,035

1.6

Premiere Mediabase Female Network 

xb

13

14

1,996

1.6

Premiere Today's Men Network      

xb

14

14

1,840

1.5

ABCRN Prime Access                  



15

56

1,805

1.4

United Stations Impact Network    

xb

16

14

1,800

1.4

Premiere Emerald Network            



17

28

1,798

1.4

Westwood One News Day Network     

xb

18

30

1,767

1.4

Premiere Sapphire Plus Network    

xb

19

21

1,740

1.4

Westwood WFM Day Network          

xb

20

30

1,639

1.3

Premiere Diamond Network            



21

28

1,632

1.3

Premiere Ruby Network               



22

28

1,631

1.3

Premiere Morning Drive Network    

xb

23

10

1,564

1.2

Premiere Diamond Plus Network     

xb

24

21

1,554

1.2

Premiere Pearl Network               



25

56

1,448

1.1

Westwood WON III Network          

xb

26

14

1,409

1.1

American Urban Pinnacle Network   

xb

27

60

1,344

1.1

Westwood FM Day Network           

xb

28

30

1,301

1.0

Premiere Pearl Plus Network       

xb

29

42

1,278

1.0

Premiere Female Focus Network     

xb

30

14

1,174

0.9

ABCRN News/Talk                   

xb

31

10

1,141

0.9

ABCRN Prime Reach                   



32

151

1,080

0.9

Westwood Traffic II Sponsorship   

xb

33

5

1,067

0.8

ABCRN Urban Advantage                



34

28

1,029

0.8

Westwood One News Weekday Network   



35

140

1,005

0.8

Dial Global Digital 24/7 Network    



36

252

974

0.8

ABCRN Young Adult                 

xb

37

10

932

0.7

Westwood Traffic I Sponsorship    

xb

38

5

924

0.7

Westwood WFM Weekend Network      

xb

39

36

884

0.7

ABCRN Hispanic Advantage            



      40T

28

864

0.7

Premiere Urban Network              



      40T

56

864

0.7

ABCRN Information                   



42

30

836

0.7

ABCRN Hot FM                      

xb

      43T

14

795

0.6

American Urban STRZ Wknd Ent Network

xb

      43T

20

795

0.6

ABCRN FM Connection                 



45

126

784

0.6

Westwood WFM Weekday Network        



46

110

772

0.6

Westwood WON II Network           

xb

47

4

745

0.6

ABCRN Advantage                     



48

28

730

0.6

Westwood FM Weekday Network         



49

110

712

0.6

American Urban Renaissance Network  



50

132

706

0.6

Premiere FOX News Network         

xb

51

90

696

0.5

Westwood FM Weekend Network       

xb

52

36

674

0.5

Westwood One News Weekend Network 

xb

53

68

600

0.5

Premiere Evening Adult Network    

xb

54

7

426

0.3

Premiere Evening Youth Network    

xb

55

7

374

0.3

ABCRN Female Connection             



56

106

362

0.3

ABCRN Music                          



57

266

313

0.2

ABCRN Hispanic Select               



58

106

280

0.2

Please note, when comparing these rankers to previous rankers, the RADAR 100 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used previously.

RADAR 100 March 2009 Network Rankings 
Average Audience to All Commercials ## 
All Broadcasts Mon-Sun 5AM-12Mid 
Persons 18-49/Total U.S.

RADAR-Rated Network

 

 

 

Rank

 

Number of Units

Average Audience

(000)

Average

Rating

Dial Global Complete FM Network   

xb

1

14

3,635

2.7

Dial Global Contemporary Network  

xb

2

14

3,517

2.6

Dial Global Adult Power           

xb

3

14

3,137

2.3

Premiere Emerald Plus Network     

xb

4

21

2,548

1.9

Dial Global Female Perspective    

xb

5

14

2,539

1.9

Dial Global Music & Entertainment 

xb

6

10

2,472

1.8

Premiere Emerald Network            



7

28

2,357

1.7

Premiere Male Focus Network       

xb

8

10

2,282

1.7

CMN Prestige                      

xb

9

10

2,258

1.7

Premiere Modern Women Network     

xb

10

14

2,227

1.6

Premiere Mediabase Female Network 

xb

11

14

2,152

1.6

United Stations Impact Network    

xb

12

14

2,077

1.5

Westwood WON I Network            

xb

13

10

2,043

1.5

CMN Prestige II                   

xb

14

10

1,948

1.4

Premiere Diamond Network            



15

28

1,931

1.4

Premiere Today's Men Network      

xb

16

14

1,889

1.4

Premiere Sapphire Network           



17

28

1,814

1.3

Premiere Diamond Plus Network     

xb

18

21

1,788

1.3

Westwood WFM Day Network          

xb

19

30

1,617

1.2

Premiere Ruby Network               



20

28

1,591

1.2

ABCRN Prime Access                  



21

56

1,535

1.1

Premiere Sapphire Plus Network    

xb

22

21

1,518

1.1

Westwood One News Day Network     

xb

23

30

1,477

1.1

American Urban Pinnacle Network   

xb

24

60

1,415

1.0

Premiere Pearl Network              



25

56

1,412

1.0

Westwood FM Day Network           

xb

26

30

1,394

1.0

Premiere Pearl Plus Network       

xb

27

42

1,223

0.9

Westwood WON III Network          

xb

28

14

1,201

0.9

Premiere Morning Drive Network    

xb

29

10

1,159

0.9

ABCRN Urban Advantage               



30

28

1,101

0.8

Premiere Female Focus Network     

xb

31

14

1,075

0.8

Premiere Urban Network              



32

56

1,017

0.8

ABCRN Young Adult                  

xb

33

10

1,006

0.7

ABCRN Hispanic Advantage            



34

28

982

0.7

Dial Global Digital 24/7 Network    



35

252

953

0.7

Westwood Traffic II Sponsorship   

xb

36

5

932

0.7

ABCRN Prime Reach                   



37

151

925

0.7

ABCRN News/Talk                   

xb

38

10

913

0.7

Westwood WFM Weekend Network      

xb

39

36

906

0.7

American Urban STRZ Wknd Ent Network

xb

40

20

871

0.6

ABCRN FM Connection                 



      41T

126

866

0.6

Westwood Traffic I Sponsorship    

xb

      41T

5

866

0.6

Westwood One News Weekday Network   



43

110

856

0.6

Westwood WFM Weekday Network        



44

110

794

0.6

ABCRN Hot FM                      

xb

45

14

768

0.6

ABCRN Advantage                     



46

28

755

0.6

Westwood FM Weekday Network         



47

140

752

0.6

Westwood FM Weekend Network       

xb

48

68

728

0.5

American Urban Renaissance Network  



49

132

704

0.5

ABCRN Information                   



50

30

672

0.5

Westwood WON II Network           

xb

51

4

655

0.5

Premiere Evening Youth Network    

xb

52

7

613

0.5

Premiere FOX News Network         

xb

53

90

574

0.4

Westwood One News Weekend Network 

xb

54

36

517

0.4

Premiere Evening Adult Network    

xb

55

7

435

0.3

ABCRN Female Connection             



56

106

382

0.3

ABCRN Hispanic Select               



57

106

316

0.2

ABCRN Music                         



58

266

272

0.2

NOTES: See program listings for programs included in and excluded from dayparts; xb Indicates no broadcasts in one or more component dayparts; ## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.

The ratings cover the period January 10, 2008 to December 9, 2008.

RADAR 100, the standard currency for national network ratings, marks an increase in sample size to more than 315,000 respondents. By the end of 2009, Arbitron plans to increase the sample size to 360,000 respondents. This is part of a continuing sample increase initiative and is in line with Arbitron’s commitment to enhance the quality of its RADAR service and ensure more granular information is available to clients by demographics, dayparts and by all individual DMA® markets.

RADAR (Radio’s All Dimension Audience Research) measures network commercial audiences by merging radio listening information with clearance data for broadcasts and commercial exposures. That is quarter-hours of radio usage as reported by respondents are matched with program and commercial clearances provided by the radio networks for each station carrying the programming. The 58 measured networks are operated by ABC Radio Networks, American Urban Radio Networks, Crystal Media Networks, Dial Global Inc., Premiere Radio Networks, United Stations Radio Networks and Westwood One Radio Networks.

For a more detailed description of each of the RADAR networks, go to http://www.arbitron.com/national_radio/radar_networks.htm.

About Arbitron 
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People MeterTM, a new technology for media and marketing research.

Arbitron’s headquarters and its world-renowned research and engineering organizations are located in Columbia, Maryland USA.

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