Network Radio Reaches 186 Million Persons Each Week
COLUMBIA, MD, March 23, 2009 – Arbitron Inc. (NYSE: ARB) reported in its March 2009 RADAR® radio network audience ratings (RADAR 100) more than 186 million persons 12+ heard one or more network radio commercials each week of the survey period, up from 184 million just three months ago.
Selected Audience Results from RADAR 100
The RADAR 100 survey period saw an increase in the number of persons reached by network radio from the RADAR 99 period. Among the prime audience demographics sought by advertisers, the commercials aired on the 58 radio networks reached:
• 73.1 percent of Persons 12+
• 73.5 percent of Persons 18+; (169,479,000 Persons)
• 73.5 percent of Persons 35+; (117,627,000 Persons)
• 74.5 percent of Persons 18-49; (100,963,000 Persons)
• 74.9 percent of Persons 25-54; (95,021,000 Persons)
Inclusion of PPMTM data into RADAR estimates
The RADAR 100 March 2009 release is the sixth RADAR release to include both Arbitron PPM® and diary respondents. The PPM data included in the RADAR 100 release are from the Houston-Galveston and Philadelphia Metro markets for the Winter 2008, Spring 2008, Summer 2008 and Fall 2008 surveys, from New York, Los Angeles, Riverside, Chicago and San Francisco-San Jose for the Summer 2008 and Fall 2008 Surveys, and from Dallas-Ft. Worth, Atlanta, Washington DC and Detroit for the Fall 2008 Survey.
RADAR 100 March 2009 Network Rankings
Average Audience to All Commercials ##
All Broadcasts Mon-Sun 5AM-12Mid
Persons 25-54/Total U.S.
|
RADAR-Rated Network |
|
Rank |
Number of Units |
Average Audience
(000) |
Average
Rating |
|
Dial Global Contemporary Network |
xb |
1 |
14 |
3,288 |
2.6 |
|
Dial Global Adult Power |
xb |
2 |
14 |
3,205 |
2.5 |
|
Dial Global Complete FM Network |
xb |
3 |
14 |
3,154 |
2.5 |
|
Premiere Male Focus Network |
xb |
4 |
10 |
2,568 |
2.0 |
|
Dial Global Music & Entertainment |
xb |
5 |
10 |
2,424 |
1.9 |
|
Westwood WON I Network |
xb |
6 |
10 |
2,407 |
1.9 |
|
Dial Global Female Perspective |
xb |
7 |
14 |
2,372 |
1.9 |
|
CMN Prestige |
xb |
8 |
10 |
2,350 |
1.9 |
|
Premiere Modern Women Network |
xb |
9 |
14 |
2,096 |
1.7 |
|
CMN Prestige II |
xb |
10 |
10 |
2,087 |
1.6 |
|
Premiere Emerald Plus Network |
xb |
11 |
21 |
2,075 |
1.6 |
|
Premiere Sapphire Network |
|
12 |
28 |
2,035 |
1.6 |
|
Premiere Mediabase Female Network |
xb |
13 |
14 |
1,996 |
1.6 |
|
Premiere Today's Men Network |
xb |
14 |
14 |
1,840 |
1.5 |
|
ABCRN Prime Access |
|
15 |
56 |
1,805 |
1.4 |
|
United Stations Impact Network |
xb |
16 |
14 |
1,800 |
1.4 |
|
Premiere Emerald Network |
|
17 |
28 |
1,798 |
1.4 |
|
Westwood One News Day Network |
xb |
18 |
30 |
1,767 |
1.4 |
|
Premiere Sapphire Plus Network |
xb |
19 |
21 |
1,740 |
1.4 |
|
Westwood WFM Day Network |
xb |
20 |
30 |
1,639 |
1.3 |
|
Premiere Diamond Network |
|
21 |
28 |
1,632 |
1.3 |
|
Premiere Ruby Network |
|
22 |
28 |
1,631 |
1.3 |
|
Premiere Morning Drive Network |
xb |
23 |
10 |
1,564 |
1.2 |
|
Premiere Diamond Plus Network |
xb |
24 |
21 |
1,554 |
1.2 |
|
Premiere Pearl Network |
|
25 |
56 |
1,448 |
1.1 |
|
Westwood WON III Network |
xb |
26 |
14 |
1,409 |
1.1 |
|
American Urban Pinnacle Network |
xb |
27 |
60 |
1,344 |
1.1 |
|
Westwood FM Day Network |
xb |
28 |
30 |
1,301 |
1.0 |
|
Premiere Pearl Plus Network |
xb |
29 |
42 |
1,278 |
1.0 |
|
Premiere Female Focus Network |
xb |
30 |
14 |
1,174 |
0.9 |
|
ABCRN News/Talk |
xb |
31 |
10 |
1,141 |
0.9 |
|
ABCRN Prime Reach |
|
32 |
151 |
1,080 |
0.9 |
|
Westwood Traffic II Sponsorship |
xb |
33 |
5 |
1,067 |
0.8 |
|
ABCRN Urban Advantage |
|
34 |
28 |
1,029 |
0.8 |
|
Westwood One News Weekday Network |
|
35 |
140 |
1,005 |
0.8 |
|
Dial Global Digital 24/7 Network |
|
36 |
252 |
974 |
0.8 |
|
ABCRN Young Adult |
xb |
37 |
10 |
932 |
0.7 |
|
Westwood Traffic I Sponsorship |
xb |
38 |
5 |
924 |
0.7 |
|
Westwood WFM Weekend Network |
xb |
39 |
36 |
884 |
0.7 |
|
ABCRN Hispanic Advantage |
|
40T |
28 |
864 |
0.7 |
|
Premiere Urban Network |
|
40T |
56 |
864 |
0.7 |
|
ABCRN Information |
|
42 |
30 |
836 |
0.7 |
|
ABCRN Hot FM |
xb |
43T |
14 |
795 |
0.6 |
|
American Urban STRZ Wknd Ent Network |
xb |
43T |
20 |
795 |
0.6 |
|
ABCRN FM Connection |
|
45 |
126 |
784 |
0.6 |
|
Westwood WFM Weekday Network |
|
46 |
110 |
772 |
0.6 |
|
Westwood WON II Network |
xb |
47 |
4 |
745 |
0.6 |
|
ABCRN Advantage |
|
48 |
28 |
730 |
0.6 |
|
Westwood FM Weekday Network |
|
49 |
110 |
712 |
0.6 |
|
American Urban Renaissance Network |
|
50 |
132 |
706 |
0.6 |
|
Premiere FOX News Network |
xb |
51 |
90 |
696 |
0.5 |
|
Westwood FM Weekend Network |
xb |
52 |
36 |
674 |
0.5 |
|
Westwood One News Weekend Network |
xb |
53 |
68 |
600 |
0.5 |
|
Premiere Evening Adult Network |
xb |
54 |
7 |
426 |
0.3 |
|
Premiere Evening Youth Network |
xb |
55 |
7 |
374 |
0.3 |
|
ABCRN Female Connection |
|
56 |
106 |
362 |
0.3 |
|
ABCRN Music |
|
57 |
266 |
313 |
0.2 |
|
ABCRN Hispanic Select |
|
58 |
106 |
280 |
0.2 |
Please note, when comparing these rankers to previous rankers, the RADAR 100 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used previously.
RADAR 100 March 2009 Network Rankings
Average Audience to All Commercials ##
All Broadcasts Mon-Sun 5AM-12Mid
Persons 18-49/Total U.S.
|
RADAR-Rated Network |
|
Rank |
Number of Units |
Average Audience
(000) |
Average
Rating |
|
Dial Global Complete FM Network |
xb |
1 |
14 |
3,635 |
2.7 |
|
Dial Global Contemporary Network |
xb |
2 |
14 |
3,517 |
2.6 |
|
Dial Global Adult Power |
xb |
3 |
14 |
3,137 |
2.3 |
|
Premiere Emerald Plus Network |
xb |
4 |
21 |
2,548 |
1.9 |
|
Dial Global Female Perspective |
xb |
5 |
14 |
2,539 |
1.9 |
|
Dial Global Music & Entertainment |
xb |
6 |
10 |
2,472 |
1.8 |
|
Premiere Emerald Network |
|
7 |
28 |
2,357 |
1.7 |
|
Premiere Male Focus Network |
xb |
8 |
10 |
2,282 |
1.7 |
|
CMN Prestige |
xb |
9 |
10 |
2,258 |
1.7 |
|
Premiere Modern Women Network |
xb |
10 |
14 |
2,227 |
1.6 |
|
Premiere Mediabase Female Network |
xb |
11 |
14 |
2,152 |
1.6 |
|
United Stations Impact Network |
xb |
12 |
14 |
2,077 |
1.5 |
|
Westwood WON I Network |
xb |
13 |
10 |
2,043 |
1.5 |
|
CMN Prestige II |
xb |
14 |
10 |
1,948 |
1.4 |
|
Premiere Diamond Network |
|
15 |
28 |
1,931 |
1.4 |
|
Premiere Today's Men Network |
xb |
16 |
14 |
1,889 |
1.4 |
|
Premiere Sapphire Network |
|
17 |
28 |
1,814 |
1.3 |
|
Premiere Diamond Plus Network |
xb |
18 |
21 |
1,788 |
1.3 |
|
Westwood WFM Day Network |
xb |
19 |
30 |
1,617 |
1.2 |
|
Premiere Ruby Network |
|
20 |
28 |
1,591 |
1.2 |
|
ABCRN Prime Access |
|
21 |
56 |
1,535 |
1.1 |
|
Premiere Sapphire Plus Network |
xb |
22 |
21 |
1,518 |
1.1 |
|
Westwood One News Day Network |
xb |
23 |
30 |
1,477 |
1.1 |
|
American Urban Pinnacle Network |
xb |
24 |
60 |
1,415 |
1.0 |
|
Premiere Pearl Network |
|
25 |
56 |
1,412 |
1.0 |
|
Westwood FM Day Network |
xb |
26 |
30 |
1,394 |
1.0 |
|
Premiere Pearl Plus Network |
xb |
27 |
42 |
1,223 |
0.9 |
|
Westwood WON III Network |
xb |
28 |
14 |
1,201 |
0.9 |
|
Premiere Morning Drive Network |
xb |
29 |
10 |
1,159 |
0.9 |
|
ABCRN Urban Advantage |
|
30 |
28 |
1,101 |
0.8 |
|
Premiere Female Focus Network |
xb |
31 |
14 |
1,075 |
0.8 |
|
Premiere Urban Network |
|
32 |
56 |
1,017 |
0.8 |
|
ABCRN Young Adult |
xb |
33 |
10 |
1,006 |
0.7 |
|
ABCRN Hispanic Advantage |
|
34 |
28 |
982 |
0.7 |
|
Dial Global Digital 24/7 Network |
|
35 |
252 |
953 |
0.7 |
|
Westwood Traffic II Sponsorship |
xb |
36 |
5 |
932 |
0.7 |
|
ABCRN Prime Reach |
|
37 |
151 |
925 |
0.7 |
|
ABCRN News/Talk |
xb |
38 |
10 |
913 |
0.7 |
|
Westwood WFM Weekend Network |
xb |
39 |
36 |
906 |
0.7 |
|
American Urban STRZ Wknd Ent Network |
xb |
40 |
20 |
871 |
0.6 |
|
ABCRN FM Connection |
|
41T |
126 |
866 |
0.6 |
|
Westwood Traffic I Sponsorship |
xb |
41T |
5 |
866 |
0.6 |
|
Westwood One News Weekday Network |
|
43 |
110 |
856 |
0.6 |
|
Westwood WFM Weekday Network |
|
44 |
110 |
794 |
0.6 |
|
ABCRN Hot FM |
xb |
45 |
14 |
768 |
0.6 |
|
ABCRN Advantage |
|
46 |
28 |
755 |
0.6 |
|
Westwood FM Weekday Network |
|
47 |
140 |
752 |
0.6 |
|
Westwood FM Weekend Network |
xb |
48 |
68 |
728 |
0.5 |
|
American Urban Renaissance Network |
|
49 |
132 |
704 |
0.5 |
|
ABCRN Information |
|
50 |
30 |
672 |
0.5 |
|
Westwood WON II Network |
xb |
51 |
4 |
655 |
0.5 |
|
Premiere Evening Youth Network |
xb |
52 |
7 |
613 |
0.5 |
|
Premiere FOX News Network |
xb |
53 |
90 |
574 |
0.4 |
|
Westwood One News Weekend Network |
xb |
54 |
36 |
517 |
0.4 |
|
Premiere Evening Adult Network |
xb |
55 |
7 |
435 |
0.3 |
|
ABCRN Female Connection |
|
56 |
106 |
382 |
0.3 |
|
ABCRN Hispanic Select |
|
57 |
106 |
316 |
0.2 |
|
ABCRN Music |
|
58 |
266 |
272 |
0.2 |
NOTES: See program listings for programs included in and excluded from dayparts; xb Indicates no broadcasts in one or more component dayparts; ## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
The ratings cover the period January 10, 2008 to December 9, 2008.
RADAR 100, the standard currency for national network ratings, marks an increase in sample size to more than 315,000 respondents. By the end of 2009, Arbitron plans to increase the sample size to 360,000 respondents. This is part of a continuing sample increase initiative and is in line with Arbitron’s commitment to enhance the quality of its RADAR service and ensure more granular information is available to clients by demographics, dayparts and by all individual DMA® markets.
RADAR (Radio’s All Dimension Audience Research) measures network commercial audiences by merging radio listening information with clearance data for broadcasts and commercial exposures. That is quarter-hours of radio usage as reported by respondents are matched with program and commercial clearances provided by the radio networks for each station carrying the programming. The 58 measured networks are operated by ABC Radio Networks, American Urban Radio Networks, Crystal Media Networks, Dial Global Inc., Premiere Radio Networks, United Stations Radio Networks and Westwood One Radio Networks.
For a more detailed description of each of the RADAR networks, go to http://www.arbitron.com/national_radio/radar_networks.htm.
About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People MeterTM, a new technology for media and marketing research.
Arbitron’s headquarters and its world-renowned research and engineering organizations are located in Columbia, Maryland USA.
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