Network Radio Reaches 186 Million Persons Each Week

 

COLUMBIA, MD, June 22, 2009 – Arbitron Inc. (NYSE: ARB) reported in its June 2009 RADAR® radio network audience ratings (RADAR 101) more than 186 million persons 12+ heard one or more network radio commercials each week of the survey period.

 

Selected Audience Results from RADAR 101

The RADAR 101 survey period saw an increase in the number of people reached by network radio from the RADAR 100 period for key buying and selling demographic groups.  Among the prime audience demographics sought by advertisers, the commercials aired on the 58 radio networks reached:

  • 73.0 percent of Persons 12+
  • 73.5 percent of Persons 18+ (169,585,000 Persons)
  • 73.5 percent of Persons 35+ (117,671,000 Persons)
  • 74.5 percent of Persons 18-49 (101,193,000 Persons)
  • 75.1 percent of Persons 25-54 (95,299,000 Persons)

 

Inclusion of PPMTM data into RADAR estimates

The RADAR 101 June 2009 release is the seventh RADAR release to include both Arbitron PPM and diary respondents. The PPM data included in the RADAR 101 release are from the Houston-Galveston and Philadelphia Metro markets for the Spring 2008, Summer 2008, Fall 2008 and Winter 2009 surveys, from New York, Los Angeles, Riverside, Chicago and San Francisco-San Jose for the Summer 2008, Fall 2008 and Winter 2009 surveys, from Dallas-Ft. Worth, Atlanta, Washington DC and Detroit for the Fall 2008 and Winter 2009 survey and from Boston from the Winter 2009 survey.

 

RADAR 101 June 2009 Network Rankings
Average Audience to All Commercials ##

All Broadcasts Mon-Sun 5AM-12Mid

Persons 25-54/Total U.S.

 

RADAR-Rated Network

 

 

 

Rank

 

Number of Units

Average Audience

(000)

Average

Rating

Dial Global Contemporary Network  

xb

1

14

3,315

2.6

Dial Global Complete FM Network   

xb

2

14

3,138

2.5

Dial Global Adult Power           

xb

3

14

2,984

2.4

Premiere Male Focus Network       

xb

4

10

2,608

2.1

Dial Global Music & Entertainment 

xb

5

10

2,406

1.9

Dial Global Female Perspective    

xb

6

14

2,385

1.9

Westwood WON I Network            

xb

7

10

2,305

1.8

CMN Prestige                      

xb

8

10

2,205

1.7

Premiere Modern Women Network     

xb

9

14

2,188

1.7

Premiere Emerald Plus Network     

xb

      10T

21

1,995

1.6

Premiere Sapphire Network           

 

      10T

28

1,995

1.6

Premiere Today's Men Network      

xb

12

14

1,982

1.6

CMN Prestige II                   

xb

13

10

1,957

1.5

Premiere Mediabase Female Network 

xb

14

14

1,931

1.5

Citadel Media Prime Access          

 

15

56

1,779

1.4

United Stations Impact Network    

xb

16

14

1,754

1.4

Premiere Emerald Network            

 

17

28

1,753

1.4

Premiere Sapphire Plus Network    

xb

18

21

1,713

1.4

Westwood One News Day Network     

xb

19

30

1,706

1.3

Premiere Ruby Network               

 

20

28

1,575

1.2

Premiere Diamond Network            

 

21

28

1,574

1.2

Premiere Morning Drive Network    

xb

22

10

1,568

1.2

Westwood WFM Day Network          

xb

23

30

1,523

1.2

Premiere Diamond Plus Network     

xb

24

21

1,500

1.2

Premiere Pearl Network              

 

25

56

1,402

1.1

Westwood WON III Network          

xb

26

14

1,356

1.1

American Urban Pinnacle Network   

xb

27

60

1,279

1.0

Premiere Pearl Plus Network       

xb

28

42

1,243

1.0

Westwood FM Day Network           

xb

29

30

1,219

1.0

Premiere Female Focus Network     

xb

30

14

1,142

0.9

Citadel Media Urban Advantage       

 

31

28

1,066

0.8

Citadel Media Prime Reach           

 

32

151

1,064

0.8

Dial Global Digital 24/7 Network    

 

33

252

1,028

0.8

Westwood Traffic II Sponsorship   

xb

34

5

991

0.8

Westwood One News Weekday Network   

 

35

140

987

0.8

Citadel Media News/Talk           

xb

36

10

895

0.7

Westwood Traffic I Sponsorship    

xb

37

5

876

0.7

Citadel Media Young Adult         

xb

38

10

869

0.7

Westwood WFM Weekend Network      

xb

39

36

858

0.7

Citadel Media Hispanic Advantage    

 

40

28

831

0.7

Premiere Urban Network              

 

41

56

810

0.6

Citadel Media Information            

 

42

30

778

0.6

American Urban STRZ Wknd Ent Network

xb

43

20

775

0.6

Citadel Media Hot FM             

xb

44

14

761

0.6

Citadel Media FM Connection         

 

      45T

126

719

0.6

Premiere FOX News Network         

xb

      45T

90

719

0.6

Westwood WFM Weekday Network        

 

      45T

110

719

0.6

Citadel Media Advantage             

 

48

28

705

0.6

Westwood WON II Network           

xb

49

4

701

0.6

Westwood FM Weekday Network         

 

50

110

678

0.5

Westwood FM Weekend Network       

xb

51

36

677

0.5

American Urban Renaissance Network  

 

52

132

631

0.5

Westwood One News Weekend Network 

xb

53

68

593

0.5

Premiere Evening Adult Network    

xb

54

7

415

0.3

Premiere Evening Youth Network    

xb

55

7

349

0.3

Citadel Media Female Connection     

 

56

106

346

0.3

Citadel Media Music                 

 

57

266

308

0.2

Citadel Media Hispanic Select       

 

58

106

273

0.2

 

 

RADAR 101 June 2009 Network Rankings
Average Audience to All Commercials ##

All Broadcasts Mon-Sun 5AM-12Mid

Persons 18-49/Total U.S.

 

RADAR-Rated Network

 

 

 

Rank

 

Number of Units

Average Audience

(000)

Average

Rating

Dial Global Complete FM Network   

xb

1

14

3,585

2.6

Dial Global Contemporary Network  

xb

2

14

3,523

2.6

Dial Global Adult Power           

xb

3

14

2,925

2.2

Dial Global Female Perspective    

xb

4

14

2,545

1.9

Dial Global Music & Entertainment 

xb

5

10

2,460

1.8

Premiere Emerald Plus Network     

xb

6

21

2,457

1.8

Premiere Modern Women Network     

xb

7

14

2,318

1.7

Premiere Male Focus Network       

xb

8

10

2,299

1.7

Premiere Emerald Network            

 

9

28

2,290

1.7

CMN Prestige                      

xb

10

10

2,110

1.6

Premiere Mediabase Female Network 

xb

11

14

2,099

1.5

Premiere Today's Men Network      

xb

12

14

2,020

1.5

United Stations Impact Network    

xb

13

14

2,016

1.5

Westwood WON I Network            

xb

14

10

1,974

1.5

Premiere Diamond Network            

 

15

28

1,861

1.4

CMN Prestige II                   

xb

16

10

1,854

1.4

Premiere Sapphire Network           

 

17

28

1,779

1.3

Premiere Diamond Plus Network     

xb

18

21

1,723

1.3

Premiere Ruby Network               

 

19

28

1,550

1.1

Citadel Media Prime Access          

 

20

56

1,514

1.1

Westwood WFM Day Network          

xb

21

30

1,504

1.1

Premiere Sapphire Plus Network    

xb

22

21

1,495

1.1

Westwood One News Day Network     

xb

23

30

1,430

1.1

Premiere Pearl Network              

 

24

56

1,366

1.0

American Urban Pinnacle Network   

xb

25

60

1,350

1.0

Westwood FM Day Network           

xb

26

30

1,317

1.0

Premiere Pearl Plus Network       

xb

27

42

1,194

0.9

Westwood WON III Network          

xb

28

14

1,167

0.9

Premiere Morning Drive Network    

xb

29

10

1,160

0.9

Citadel Media Urban Advantage       

 

30

28

1,144

0.8

Premiere Female Focus Network     

xb

31

14

1,028

0.8

Dial Global Digital 24/7 Network    

 

32

252

989

0.7

Premiere Urban Network              

 

33

56

963

0.7

Citadel Media Hispanic Advantage    

 

34

28

944

0.7

Citadel Media Young Adult

xb

35

10

927

0.7

Citadel Media Prime Reach           

 

36

151

909

0.7

Westwood WFM Weekend Network      

xb

37

36

894

0.7

American Urban STRZ Wknd Ent Network

xb

38

20

859

0.6

Westwood One News Weekday Network   

 

39

110

845

0.6

Westwood Traffic II Sponsorship   

xb

40

5

839

0.6

Westwood Traffic I Sponsorship    

xb

41

5

818

0.6

Citadel Media FM Connection         

 

42

126

787

0.6

Westwood FM Weekend Network       

xb

43

68

736

0.5

Westwood WFM Weekday Network        

 

44

110

734

0.5

Citadel Media Advantage             

 

45

28

732

0.5

Citadel Media Hot FM

xb

46

14

728

0.5

Citadel Media News/Talk

xb

47

10

727

0.5

Westwood FM Weekday Network         

 

48

140

716

0.5

American Urban Renaissance Network  

 

49

132

645

0.5

Citadel Media Information           

 

50

30

632

0.5

Westwood WON II Network           

xb

51

4

614

0.5

Premiere FOX News Network         

xb

52

90

587

0.4

Premiere Evening Youth Network    

xb

53

7

580

0.4

Westwood One News Weekend Network 

xb

54

36

514

0.4

Premiere Evening Adult Network    

xb

55

7

419

0.3

Citadel Media Female Connection     

 

56

106

363

0.3

Citadel Media Hispanic Select       

 

57

106

305

0.2

Citadel Media Music                 

 

58

266

264

0.2

 

Please note, when comparing these rankers to previous rankers, the RADAR 101 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.

 

NOTES: See program listings for programs included in and excluded from dayparts; 
xb Indicates no broadcasts in one or more component dayparts;

## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.

 

 

The ratings cover the period April 3, 2008 to April 1, 2009. 

 

RADAR 101, the standard currency for national network ratings, marks an increase in sample size to more than 330,000 respondents. By the end of 2009, Arbitron plans to increase the sample size to 360,000 respondents.   This is part of a continuing sample increase initiative and is in line with Arbitron’s commitment to enhance the quality of its RADAR service and ensure more granular information is available to clients by demographics, dayparts and by all individual DMA® markets.  

 

RADAR (Radio’s All Dimension Audience Research) measures network commercial audiences by merging radio listening information with clearance data for broadcasts and commercial exposures. That is quarter-hours of radio usage as reported by respondents are matched with program and commercial clearances provided by the radio networks for each station carrying the programming. The 58 measured networks are operated by American Urban Radio Networks, Citadel Media Networks, Crystal Media Networks, Dial Global Inc., Premiere Radio Networks, United Stations Radio Networks and Westwood One Radio Networks.

 

For a more detailed description of each of the RADAR networks, go to http://www.arbitron.com/national_radio/radar_networks.htm.

 

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