"Radio's death knell has been sounding for a number of times...radio just keeps adapting..It's resilient..the fact that we have a medium that's free to the public..readily available in every vehicle, every clock radio, every whatever you name it..Couple that with a couple of interesting developments ...that I think present really strong future prospects for our business... one of which is HD..I think the downturn has probably stalled some of the expansion of HD, but I think more of the major manufacturers will have it in the next two years..and that tells me we're going to offer more and more product variety for listeners..give them even more reasons to keep tuning. I've seen data from Arbitron...total listening and cumes..both trending up..that's the first time in 12 years I've seen that..so radio's doing something's right..."
With the constant negative quarterly numbers coming from radio..the firings with thousands out of jobs..the cutbacks...it's easy for radio people to look at the dark cloud hanging over the industry. Not so for Impact Radio Networks COO Steven Ludwig. Besides Impact's syndicated programming (which includes our own Radio Superstar) Steven's company owns 8 radio stations in Mississippi...and they're all doing well..making money. We did a phone interview with Steven and it's available for you to listen to here now..or if you want to cruise Impact's website while you're listening, go to our "Showtime Archives" site here
..You'll need Internet Explorer to hear and view in Showtime..
In the meantime, click below to listen to our conversation with Stephen, and if you have time check out our interview with Ken Barken of Jack Attack tracks which follows...