Network Radio Reaches More Than 187 Million Persons Each Week

COLUMBIA, MD, September 21, 2009 – Arbitron Inc. (NYSE: ARB) reported in its September 2009 RADAR® radio network audience ratings (RADAR 102) more than 187 million persons 12+ heard one or more network radio commercials each week of the survey period.

Arbitron posts RADAR Radio Network Ratings for Persons 18-49 and Persons 25-54 on its Web site at: http://www.arbitron.com/national_radio/radar102_network_rankings.htm

Selected Audience Results from RADAR 102

The RADAR 102 survey period saw an increase in the number of people reached by network radio from the RADAR 101 period for key buying and selling demographic groups.  Among the prime audience demographics sought by advertisers, the commercials aired on the 58 radio networks reached:

  • 73.5 percent of Persons 12+
  • 74.0 percent of Persons 18+ (170,612,000 Persons)
  • 73.9 percent of Persons 35+ (118,400,000 Persons)
  • 75.3 percent of Persons 18-49 (101,942,000 Persons)
  • 75.8 percent of Persons 25-54 (96,107,000 Persons)

Inclusion of PPMTM data into RADAR estimates

The RADAR 102 September 2009 release is the eighth RADAR release to include both Arbitron PPM and diary respondents. The PPM data included in the RADAR 102 release are from the Houston-Galveston, Philadelphia, New York, Los Angeles, Riverside-San Bernardino, Chicago and San Francisco Metro markets for the Summer 2008, Fall 2008, Winter 2009 and Spring 2009 surveys, from Dallas-Ft. Worth, Atlanta, Washington DC and Detroit for the, Fall 2008, Winter 2009 and Spring 2009 surveys, from Boston for the Winter 2009 and Spring 2009 surveys and from Miami-Ft. Lauderdale-Hollywood, Seattle-Tacoma, Phoenix, Minneapolis-St. Paul, San Diego for the Spring 2009 survey.

 

RADAR 102 September 2009 Network Rankings
Average Audience to All Commercials ##

All Broadcasts Mon-Sun 5AM-12Mid

Persons 25-54/Total U.S.

 

RADAR-Rated Network

 

 

 

Rank

 

Number of Units

Average Audience

(000)

Average

Rating

Dial Global Contemporary Network  

xb

1

14

3,908

3.1

Dial Global Complete FM Network   

xb

2

14

3,657

2.9

Premiere Male Focus Network       

xb

3

10

3,034

2.4

Dial Global Adult Power           

xb

4

14

2,948

2.3

Dial Global Female Perspective    

xb

5

14

2,438

1.9

Dial Global Music & Entertainment 

xb

6

10

2,418

1.9

Premiere Modern Women Network     

xb

7

14

2,360

1.9

Premiere Today's Men Network      

xb

8

14

2,322

1.8

Westwood WON I Network            

xb

9

10

2,221

1.8

United Stations Impact Network    

xb

10

14

2,190

1.7

CMN Prestige                       

xb

11

10

2,115

1.7

Premiere Sapphire Network           

12

28

2,004

1.6

CMN Prestige II                   

xb

13

10

1,942

1.5

Premiere Emerald Plus Network     

xb

14

21

1,919

1.5

Premiere Mediabase Female Network 

xb

15

14

1,892

1.5

Premiere Sapphire Plus Network    

xb

16

21

1,725

1.4

Premiere Emerald Network            

17

28

1,702

1.3

Westwood One News Day Network     

xb

18

30

1,673

1.3

Citadel Media Prime Access          

19

56

1,639

1.3

Premiere Morning Drive Network     

xb

20

10

1,587

1.3

Premiere Ruby Network               

21

28

1,575

1.2

Premiere Diamond Network            

22

28

1,559

1.2

Westwood WFM Day Network          

xb

23

30

1,532

1.2

Premiere Diamond Plus Network     

xb

24

21

1,461

1.2

Premiere Pearl Network              

25

56

1,356

1.1

Westwood WON III Network          

xb

26

14

1,327

1.0

American Urban Pinnacle Network   

xb

27

60

1,230

1.0

Premiere Pearl Plus Network       

xb

28

42

1,196

0.9

Westwood FM Day Network           

xb

29

30

1,187

0.9

Premiere Female Focus Network     

xb

30

14

1,133

0.9

Dial Global Digital 24/7 Network    

31

252

1,043

0.8

Citadel Media Prime Reach           

32

151

986

0.8

Westwood One News Weekday Network   

33

110

961

0.8

Citadel Media Urban Advantage       

34

28

945

0.7

Citadel Media Hispanic Advantage    

35

28

925

0.7

Westwood Traffic II Sponsorship   

xb

36

5

898

0.7

Citadel Media News/Talk

xb

37

10

897

0.7

Westwood Traffic I Sponsorship    

xb

38

5

856

0.7

Westwood WFM Weekend Network      

xb

39

36

839

0.7

Citadel Media Hot FM

xb

40

14

778

0.6

Premiere Urban Network              

41

56

765

0.6

Westwood FM Weekend Network       

xb

42

68

764

0.6

Citadel Media Young Adult

xb

43

10

763

0.6

Premiere FOX News Network          

xb

44

90

754

0.6

Westwood FM Weekday Network         

45

140

752

0.6

Citadel Media Information           

46

30

713

0.6

American Urban STRZ Wknd Ent Network

xb

47

20

708

0.6

Westwood WON II Network           

xb

48

4

700

0.6

Westwood WFM Weekday Network        

49

110

689

0.5

Citadel Media FM Connection         

50

126

634

0.5

American Urban Renaissance Network  

51

132

617

0.5

Westwood One News Weekend Network 

xb

52

36

581

0.5

Citadel Media Advantage             

53

28

510

0.4

Premiere Evening Adult Network    

xb

54

7

408

0.3

Premiere Evening Youth Network    

xb

55

7

357

0.3

Citadel Media Music                 

56

266

324

0.3

Citadel Media Female Connection     

57

106

291

0.2

Citadel Media Hispanic Select        

58

106

267

0.2

 

RADAR 102 September 2009 Network Rankings
Average Audience to All Commercials ##

All Broadcasts Mon-Sun 5AM-12Mid

Persons 18-49/Total U.S.

RADAR-Rated Network

 

 

 

Rank

 

Number of Units

Average Audience

(000)

Average

Rating

Dial Global Complete FM Network   

xb

1

14

4,120

3.0

Dial Global Contemporary Network  

xb

2

14

4,096

3.0

Dial Global Adult Power           

xb

3

14

2,862

2.1

Premiere Male Focus Network       

xb

4

10

2,641

1.9

Dial Global Female Perspective    

xb

5

14

2,580

1.9

Premiere Modern Women Network     

xb

6

14

2,491

1.8

Dial Global Music & Entertainment 

xb

7

10

2,468

1.8

United Stations Impact Network    

xb

8

14

2,361

1.7

Premiere Emerald Plus Network     

xb

9

21

2,349

1.7

Premiere Today's Men Network      

xb

10

14

2,326

1.7

Premiere Emerald Network            

11

28

2,213

1.6

Premiere Mediabase Female Network 

xb

12

14

2,072

1.5

CMN Prestige                      

xb

13

10

1,996

1.5

Westwood WON I Network            

xb

14

10

1,930

1.4

CMN Prestige II                   

xb

15

10

1,819

1.3

Premiere Diamond Network            

16

28

1,815

1.3

Premiere Sapphire Network           

17

28

1,791

1.3

Premiere Diamond Plus Network     

xb

18

21

1,655

1.2

Premiere Ruby Network                

19

28

1,540

1.1

Westwood WFM Day Network          

xb

20

30

1,513

1.1

Premiere Sapphire Plus Network    

xb

21

21

1,511

1.1

Westwood One News Day Network     

xb

22

30

1,414

1.0

Citadel Media Prime Access          

23

56

1,397

1.0

Premiere Pearl Network              

24

56

1,329

1.0

American Urban Pinnacle Network   

xb

25

60

1,309

1.0

Westwood FM Day Network           

xb

26

30

1,289

1.0

Premiere Morning Drive Network    

xb

27

10

1,184

0.9

Premiere Pearl Plus Network       

xb

28

42

1,159

0.9

Westwood WON III Network          

xb

29

14

1,138

0.8

Citadel Media Hispanic Advantage    

30

28

1,033

0.8

Premiere Female Focus Network     

xb

31

14

1,029

0.8

Citadel Media Urban Advantage       

32

28

992

0.7

Dial Global Digital 24/7 Network    

33

252

990

0.7

Premiere Urban Network              

34

56

906

0.7

Westwood WFM Weekend Network      

xb

35

36

871

0.6

Citadel Media Prime Reach           

36

151

844

0.6

Westwood FM Weekend Network       

xb

37

68

840

0.6

Westwood One News Weekday Network   

38

110

823

0.6

American Urban STRZ Wknd Ent Network

xb

39

20

810

0.6

Westwood Traffic I Sponsorship    

xb

40

5

801

0.6

Westwood FM Weekday Network         

41

140

799

0.6

Citadel Media Young Adult

xb

42

10

797

0.6

Westwood Traffic II Sponsorship   

xb

43

5

755

0.6

Citadel Media Hot FM

xb

44

14

731

0.5

Citadel Media News/Talk

xb

45

10

727

0.5

Westwood WFM Weekday Network        

46

110

704

0.5

Citadel Media FM Connection         

47

126

694

0.5

American Urban Renaissance Network  

48

132

641

0.5

Premiere FOX News Network         

xb

49

90

611

0.5

Westwood WON II Network           

xb

50

4

602

0.4

Citadel Media Information           

51

30

581

0.4

Premiere Evening Youth Network    

xb

52

7

572

0.4

Westwood One News Weekend Network 

xb

53

36

505

0.4

Citadel Media Advantage             

54

28

503

0.4

Premiere Evening Adult Network    

xb

55

7

413

0.3

Citadel Media Female Connection     

56

106

307

0.2

Citadel Media Hispanic Select        

57

106

299

0.2

Citadel Media Music                 

58

266

276

0.2

Please note, when comparing these rankers to previous rankers, the RADAR 102 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.

NOTES: See program listings for programs included in and excluded from dayparts;
xb Indicates no broadcasts in one or more component dayparts;

## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.

The ratings cover the period June 26, 2008 through June 24, 2009.  

RADAR 102, the standard currency for national network ratings, marks an increase in sample size to 345,230 respondents. By the end of 2009, Arbitron plans to increase the sample size to an expected 360,000 respondents.   This is part of a continuing sample increase initiative and is in line with Arbitron’s commitment to enhance the quality of its RADAR service and ensure more granular information is available to clients by demographics, dayparts and by all individual DMA® markets.  

 

RADAR (Radio’s All Dimension Audience Research) measures network commercial audiences by merging radio listening information with clearance data for broadcasts and commercial exposures. That is quarter-hours of radio usage as reported by respondents are matched with program and commercial clearances provided by the radio networks for each station carrying the programming. The 58 measured networks are operated by American Urban Radio Networks, Citadel Media Networks, Crystal Media Networks, Dial Global Inc., Premiere Radio Networks, United Stations Radio Networks and Westwood One Radio Networks.

 

For a more detailed description of each of the RADAR networks, go to http://www.arbitron.com/national_radio/radar_networks.htm.

 

About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter TM, a new technology for media and marketing research.

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