All Posts: advertising

BIA/Kelsey Forecasts Local Ad Spending on Broadcast to Reach $34.3B in 2014

0
0 votes
by Bob Hamilton 03/15/2010
0 comments 4464 views, last edit on 03/15/2010


BIA/Kelsey introduces 'Digital Strategies for Broadcasting,' an advisory service for media and technology companies engaged in local broadcasting's transition to multiplatform strategies

CHANTILLY, Va., March 9 /PRNewswire/ -- BIA/Kelsey (www.bia.com and www.kelseygroup.com) forecasts local advertising revenues for television and radio to reach $34.3 billion in 2014, up from $29.9 billion in 2009, representing a compound annual growth rate ...

read more
Tags: advertising, bia

COX RADIO 4TH QUARTER..NET REVENUES DOWN 13.1%

0
0 votes
by Bob Hamilton 03/04/2009
0 comments 5010 views, last edit on 03/04/2009
LOSE $404 MILLION IN 2008

Cox radio issued their 4th quarter report this morning and it shows that net revenues were down $99.3 million, or 13.1% from the 4th quarter of 2007.  Cox blamed the drop on the economic downturn which has resulted in advertisers spending less overall.
Local revenues decreased 14.4%, national revenues decreased 10.3% andother revenues, which include Internet and other non-traditionalrevenues, decreased 9.4%, each as ...
read more
Tags: advertising, cox radio, economic downturn

33% OF ADVERTISING REDUCE SPENDING..BUT 27% WILL SPEND MORE..PAY ATTENTION TO SOCIAL MEDIA..

0
0 votes
by Bob Hamilton 11/10/2008
0 comments 4923 views, last edit on 11/10/2008
At the recent "Masters of Marketing Conference" for the Association of National Advertisers a poll was conducted via handheld devices of some 1200 ad agency buyers and others regarding their immediate plans for advertising.  With the recent "economic downturn" you would have expected a mostly negative response..and that's what showed from a third of the respondents...but the other two thirds said they would spend at least as much as last year an...
read more
Tags: social media, advertising

American Apparel Ranks as Top Online Advertiser among Apparel Retailers, According to comScore Ad Metrix

0
0 votes
by Bob Hamilton 08/04/2008
0 comments 5465 views, last edit on 09/12/2008

How much advertising from American Apparel and others are you getting on your radio station website?...Radio could combine on line with on the air advertising to companies who would love the added bonus....Getting your fair share?  Here's the report from Comscore...

 

Brand’s Online Advertising Strategy Relies Heavily on Social Media

 

 

RESTON, VA, August 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital w...

read more
Tags: advertising, comscore

Local Online Advertising to Reach $13.1 Billion in 2008

0
0 votes
by Bob Hamilton 06/30/2008
0 comments 5243 views, last edit on 09/12/2008

New Report.. 'What Local Media Web Sites Earn: 2008 Survey'

Research and Markets (http://www.researchandmarkets.com/research/9a696e/what_local_media_w) has announced the addition of Borrell Associates Inc.'s new report "What Local Media Web Sites Earn: 2008 Survey" to their offering.

Local media Web sites...

read more
Tags: advertising

U.S. Advertising Spending is Flat in First Quarter 2008, Nielsen Reports

0
0 votes
by Bob Hamilton 06/17/2008
0 comments 5965 views, last edit on 09/12/2008

BUT, NETWORK RADIO UP 10%!

NEW YORK, June 16 /PRNewswire/ -- Advertising spending for the first quarter of 2008 remained essentially flat compared to the same period last year, according to preliminary figures released today by Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company.

Advertising was mixed across media with gains in some mediums and declines in others. Overall despite a continued softe...

read more
Tags: nielsen, advertising

TARGETSPOT GETS ANOTHER $8.6 MILLION IN FUNDING

0
0 votes
by Bob Hamilton 03/13/2008
0 comments 5387 views, last edit on 09/12/2008

Online radio ad network TargetSpot has closed another $8.6 million in funding from Bain Capital Ventures.  The New York City based Targetspot provides advertising to broadcasters with last minute open avails. Targetspot, founded in 2007 offers free ad creation tools to broadcasters that allows smaller businesses to record ads directly from their computers..more on the story here from Justin Moresco of Red Herring.

...
read more
Tags: targetspot, advertising