All Posts: bridge

In the results of a study conducted during December 2009 and January 2010, Bridge Ratings takes a closer look at the difference between streaming listeners of AM/FM simulcast and those of Internet-only channels.

There is a distinct behavioral difference between these two groups of streaming listeners.

Among the findings of this new Bridge Ratings report:

·         60 million Americans listen to some for...

Exclusive Audio Interview with Bridge Ratings CEO, Dave Van Dyke


Bridge Ratings has just completed an extensive study on radio listening in the U.S. and Dave Van Dyke, took the time to talk to us this weekend in a 30 minute interview.  "Something has occured in the last 18 months" that has shown a reversal of the attrition of radio listening.  Particularly, in the 25 plus demos, radio listening is up, and Bridge's projections sh...
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