Arbitron Plans to Expand Cell-Phone-Only Sampling to All Markets in 2009
NEW YORK; December 15, 2008 – Arbitron Inc. (NYSE: ARB) today announced that it plans to ...
Major program to help improve sample quality especially among young adults;
151 diary markets targeted to receive cell-phone-only sampling in Spring 2009 assuming completion of software to support rollout;
All markets except Puerto Rico to be cell-phone sampled by Fall 2009