All Posts: comscore

Broadcast radio lagging..New Radio surging.

The comScore 2009 U.S. Digital Year in Review
was released this morning... The complimentary report recaps key trends in U.S. digital media landscape, including e-commerce, search, online video, online advertising and mobile, with an emphasis on how digital marketers can capitalize on these trends in 2010.

The Comscore study shows the use of Digital Media in 2009 and there are some very interesting trend...

Before you ask what this has to do with radio...here's 16.8 billion videos being viewed when they should have been listening to your station...


comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released April 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 16.8 billion online videos during the month, representing an increase of 16 percent versus March. A significant increase in video...

U.S. Hispanic Internet Audience Growth Outpaces Total U.S. Online Population by 50 Percent

 

Hispanic Internet Population Reaches Record Number in February 2009

 

 

RESTON, VA, April 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the U.S. Hispanic Internet market, finding that the Hispanic online population reached a record 20.3 million visitors in February 2009...

How much advertising from American Apparel and others are you getting on your radio station website?...Radio could combine on line with on the air advertising to companies who would love the added bonus....Getting your fair share?  Here's the report from Comscore...

 

Brand’s Online Advertising Strategy Relies Heavily on Social Media

 

 

RESTON, VA, August 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital w...