All Posts: internet

More Americans Would Give Up Television than the Internet
If Forced to Choose

New insights from forthcoming Arbitron/Edison Infinite Dial 2010
debuting April 8th

The Internet has become such an important component of people’s lives that it has surpassed TV as the “most essential” medium, according to the landmark Infinite Dial series by Arbitron Inc. and Edison Research. For the first time more people would choose to eliminate television from t...

Not that this isn't anything radio people didn't already know about....but the current research puts it into distinctive numbers and pictures....Emarketer has created a stir in the radio industry today after various magazines and industry websites picked up a release from last week that shows that advertising on the internet will be bigger than radio this year for the first time.  Of even more interest however, is this statement from emarketer s...