-- Data Highlights Radio's Ability to Drive Song Sales and Lengthen the Lifecycle of Song --
WASHINGTON, D.C. -– NAB today released a commissioned study, conducted by Nielsen, showing a direct correlation between radio airplay and music sales. According to the study, radio airplay is the dominant driver of music sales, beginning with the first week of consistent radio airplay and continuing through the peak sales week.
The new Nielsen study exa...