All Posts: nielsen

-- Data Highlights Radio's Ability to Drive Song Sales and Lengthen the Lifecycle of Song --

WASHINGTON, D.C. -– NAB today released a commissioned study, conducted by Nielsen, showing a direct correlation between radio airplay and music sales. According to the study, radio airplay is the dominant driver of music sales, beginning with the first week of consistent radio airplay and continuing through the peak sales week.

The new Nielsen study exa...

By kickoff time on Sunday, football fans and casual observers everywhere will be settling in to watch or listen to what is an unrivaled broadcasting spectacle in American sporting culture. Yet for as widely appealing as the Super Bowl has become, there’s still nothing quite like the connection that fans have on the local level with their teams and the broadcasters that bring those exploits to life each week.

And in looking at this relationship t...

“This is a great day for Nielsen and a natural step in our evolution,” said Nielsen Chief Executive Officer David Calhoun. “Arbitron will allow us to analyze and understand an additional two hours of the U.S. consumer’s day while bringing us another opportunity to provide adv...

COLUMBIA, MD; April 16, 2013 – Arbitron Inc. (NYSE: ARB) announced today that at the Company’s Special Meeting of Stockholders held today, stockholders voted to approve the acquisition of the Company by Nielsen Holdings N.V.

-

Approximately 98.99 percent of the shares voting at today’s Special Meeting of Stockholders voted in favor of the agreement and plan of merger. These shares represented approximately 77.11 percent of total outstanding s...

Arbitron calls the announcement "a step backward"

During last spring's NAB convention in Las Vegas, Cumulus Presient Lew Dickey announced he was looking for a new ratings service for his smaller markets, and told the world he was open for bids.  Today, the results turned to Nielsen who has moved over to radio to provide the service.  Cumulus will switch to Nielsen's ratings system in 50 small and midsize markets, while Clear Channel said it would...

BUT, NETWORK RADIO UP 10%!

NEW YORK, June 16 /PRNewswire/ -- Advertising spending for the first quarter of 2008 remained essentially flat compared to the same period last year, according to preliminary figures released today by Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company.

Advertising was mixed across media with gains in some mediums and declines in others. Overall despite a continued softe...