All Posts: ppm

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This is the fourth installment in a series on electronic measurement for radio, digital audio platforms, and advertising agencies.

The Portable People Meter (PPM) is Arbitron’s attempt to modernize the radioratings system with electronic m...

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This is the second installment on the revolutionary electronicmeasurement method that will change revenues for radio and advertisingagencies.

The Encoder

To be electronically measured for ratings, radiostations (both Arbitron subscribers and non-subscribers) are eligibleto rece...

Arbitron Seeks Declaratory Judgment and Injunctive Relief against the AG for the State of NY

Arbitron Inc. Seeks Declaratory Judgment and Injunctive Relief against the Attorney General for the State of New York 
Company files suit in Federal Court to prevent a restraint of publication of Portable People Meter listening estimates; 
Maintains that restraint of PPM would have an adverse impact on the radio industry and violates Company’s F...

Urban and Spanish-Language Radio Stations Earn Top Rankings in New PPM Ratings

New York: Steve Harvey on WBLS-FM ties for Number One among Persons 25-54 in AM Drive; 
Chicago: “Piolin por La Mañana” on WOJO-FM is Number One among Persons 18-34 in AM Drive; 
Riverside-San Bernardino: KLYY-FM Spanish Adult Hits station is Number One (Persons 25-54); 
San Francisco: KMEL-FM Hip-Hop/R&B station is Number One (Persons 18-34); 

Arbitron plans to increase the Persons 12+ sampletarget
Company Raises 18-54 Guarantee

Persons 12+ sample target toincrease by 10 percent;

Persons 18-54 guarantee upped to 90percent, after first year of currency;

Persons 6+ and 18-34sample benchmarks also raised

NEW YORK; July 21, 2008 – Arbitron Inc. (NYSE:ARB) today announced a new Portable People MeterTM sample...

Eight markets to go “currency” with release of September 2008 PPM survey report; 
Company cites strong improvements in panel metrics

NEW YORK; June 12, 2008 – Arbitron Inc. (NYSE: ARB) announced today that it will resume the commercialization of its Portable People MeterTM radio ratings service in eight markets.

“It’s time to move forward with electronic measurement for radio,” said Steve Morris, chairman, president and chief execut...

LA Radio Reaches 9.2 Million People During an Average Weekday According To Preliminary Electronic Measurement Results From Arbitron

PPMTM Data Shows Radio’s Daily Reach is more than 4 times larger than the combined circulations of LA’s twelve largest newspapers.

Preliminary electronic measurement results from Arbitron’s new Portable People MeterTM (PPM) service reveals that more than 9.2 million people age 6 and older heard radio for...

Arbitron and Sandusky Radio Sign Multi-Year Agreement for Portable People MeterTM Radio Rating Services

Broadcaster signs for 10 stations in two top markets