All Posts: presedential race

Radio is hoping that political advertising softens the blow of a down revenue period for radio in 2008.  The RAB has reprorted that radio was down in ad dollars for 2007, particularly in the last two months and will face a flat 2008 as well. But, Borrell & Associates, predicts thatradio will get just 10% of the $5 billion political ad budget in 2008 while broadcast television will get 60%.  According to Borrell newspapers will ge...