All Posts: radar

Nearly Seven Million More People Listen to RADAR Network Affiliated Stations Compared To Last Year

COLUMBIA, MD; June 15, 2010 – Radio reaches more than 239 million Persons aged 12 and older over the course of a typical week, according to the RADAR® 105 National Radio Listening Report, which releases Monday, June 21, 2009.

Since the December 2007 RADAR 95 report, the RADAR national radio listening estimates and network radio audience reports h...

Network Radio Reaches More Than 189 Million Persons Each Week

COLUMBIA, MD, March 22, 2010 – Arbitron Inc. (NYSE: ARB) reported in its March 2010 RADAR® (Radio’s All Dimension Audience Research) radio network audience ratings (RADAR 104) that more than 189 million Persons aged 12+ heard one or more network radio commercials each week of the survey period.

Arbitron posts RADAR Radio Network Ratings for Persons aged 18-49 and Persons aged 25-54 o...

Network Radio Reaches More Than 187 Million Persons Each Week

COLUMBIA, MD, September 21, 2009 – Arbitron Inc. (NYSE: ARB) reported in its September 2009 RADAR^® radio network audience ratings (RADAR 102) more than 187 million persons 12+ heard one or more network radio commercials each week of the survey period.

Arbitron posts RADAR Radio Network Ratings for Persons 18-49 and Persons 25-54 on its Web site at: http://www.arbitron.com/national_...

Network Radio Reaches 186 Million Persons Each Week

COLUMBIA, MD, March 23, 2009 – Arbitron Inc. (NYSE: ARB) reported in its March 2009 RADAR® radio network audience ratings (RADAR 100) more than 186 million persons 12+ heard one or more network radio commercials each week of the survey period, up from 184 million just three months ago.

Selected Audience Results from RADAR 100 
The RADAR 100 survey period saw an increase in the number of person...

Radio Reaches 95 Percent of Hispanic Audience

NEW YORK; June 16, 2008 – Arbitron released the preliminary findings from RADAR® 97, the standard currency for national network radio ratings. Below are some of the key demographic findings from the new RADAR results that advertisers look for when placing their ad buys.

Ninety-six percent of adults age 18-49 with a college...

Sample Size Increase to 225,063 Diary and PPM^TM Respondents;

Market by Market Reporting for Top 100 DMA^®s;

Key Demos Available on Arbitron.com

NEW YORK, March 25, 2008 – Arbitron Inc. (NYSE: ARB) today released its March 2008 RADAR^® radio network audience reports (RADAR 96) covering the period January 11, 2007 – December 12, 2007, which includes PPM and diary respondents.

In addition to the Persons 12+ rankings rele...

According to RADAR 96, Radio Reaches More Than 235 Million

Listeners per Week

Major Increase in Overall Number of Radio Listeners from March 2007

RADAR 92 Estimates;

RADAR Network Affiliated Stations Deliver 84 Percent of Elusive Teen Demos

Arbitron today released preliminary findings from RADAR^® 96. Below are some of the key demographic findings from the new RADAR results that advertisers look f...