All Posts: radio listening


Weekly radio audiences increase by 4 million listeners versus 2009

COLUMBIA, MD; September 14, 2010 – Radio reaches more than 239 million Persons aged 12 and older over the course of a typical week, according to the RADAR® 106 National Radio Listening Report, which releases Monday, September 20, 2010.

The weekly audience of 239 million listeners to radio represents an increase of four million listeners versus the year ago RADAR 102 report of 235 m...

LIGHTEST DEMO IS THE UNDER 25 IN U of Rochester Study

Radio listeners in six U.S. cities - among them Rochester and Buffalo, N.Y., and Dallas - are largely dissatisfied with the programming aired on local radio stations, according to a study at Rochester Institute of Technology.

       In a survey, less than 15 percent of respondents described their satisfaction with local radio programming as "To A Great Extent." In contrast, more than twic...

American Media Services reported this morning they commissioned a survey by Princeton, NJ based Omnitel and it shows that 64% of American adults listen to radio at least once a day.  The survey was conducted by phone and involved 1005 recipients.  The survey showed that 80% of adults usually turn on the radio when they get in the car and 73% said they are listening to the radio as much or more than they did five years ago.

And among those who hav...