Arbitron calls the announcement "a step backward"
During last spring's NAB convention in Las Vegas, Cumulus Presient Lew Dickey announced he was looking for a new ratings service for his smaller markets, and told the world he was open for bids. Today, the results turned to Nielsen who has moved over to radio to provide the service. Cumulus will switch to Nielsen's ratings system in 50 small and midsize markets, while Clear Channel said it would...