All Posts: revenue

Radio’s Resurgence Spans Across Categories and Revenue Sectors

Automotive Category Closes 2010 At #1


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New York, New York - February 18, 2011 - Radio's consistent 2010 growth culminated with a year-over-year increase of 6% to $17.3B.

"Coming off solid results through the first three quarters of 2010, Radio's 7% increase in Q4 and full-year gain of 6% cap the year on a strong note - the best comparative figures we...
Report released by the Radio Advertising Bureau on Friday showed national and local advertising on radio was down 25% to $3.4 billion in the second quarter.  Network radio is down 10% to $274 million.  Off air revenue is down 13% to $355 million, but digitial is up 9% to $120 million.

The same numbers hold true for the first half of the year.  The bright spot for radio is what they are doing on the Internet, including cell phones....
The new survey of radio stations shows that November was the worst month, revenue wise in the 20 year history that the RAB has been tracking the numbers.  The overall economy has affected almost every business, but certainly advertisers like car dealers, financial institutions and those companies that are reliant on the financing and line of credit those institutions usually provide.  Here are the Radio Advertising Bureau's numbers released this...
The Radio Advertising Bureau listed its monthly report today and it shows the worst month for advertising sales since the 911 attacks.  Radio stocks continue to fall and now, with the financial problems in Washington and on Wall Street there is little money to make deals.  With advertising dollars moving in greater numbers to the Internet radio has an opportunity to turn all this around...Read our in-depth article Is It Time To Reinvent Radio?.....