All Posts: social media

At the recent "Masters of Marketing Conference" for the Association of National Advertisers a poll was conducted via handheld devices of some 1200 ad agency buyers and others regarding their immediate plans for advertising.  With the recent "economic downturn" you would have expected a mostly negative response..and that's what showed from a third of the respondents...but the other two thirds said they would spend at least as much as last year an...

Long-term Financial Viability will Depend on Targeted Advertising Success

Social Media Applications, such as MySpace, Facebook, YouTube and Flickr, will attract over one billion broadband users within five years, according to the latest research from Strategy Analytics. This report, The Peoples Revolutio...