All Posts: sound

Martin Pazzani, CEO of Elias Arts,  writes in this morning's Marketing Daily about the need to create an audio logo...

AS A SPECIES, HUMANS TEND to be visual beings, and as a group within that species, advertising and marketing people are even more focused on the visual sense than normal humans. What else could be expected when the profession is populated with art directors, copywriters and graphic designers? And especially when all the big ...
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