All Posts: swing voter

Zogby/Lear Center Poll: Meet the Purples!

Decoding the DNA of the swing voter

UTICA, New York and LOS ANGELES, California - After two presidential election cycles during which the American electorate was split right down the middle like two bitter, warring factions, polling over time by Zogby International has shown that the middle of the political spectrum has made a comeback.

And with the resurgence of the political center comes a p...