While recent numbers show that listening to the radio continues very strong, the major impact in advertising is the use of "social media." This is something radio, generally is paying very little attention to ("oh, yes, we have a Facebook page"..not the same thing as having your own social network)...It is a great opportunity for radio. Here's a CNBC report from Ad tech and Nielsen’s Pete Blackshaw discussing the power of social media as it relates to the future of advertising and marketing. (By way of disclosure, you are currently on one of the most powerful social networking platform in the world, Blogtronix..you can have it for your station...contact Bob Hamilton at sysop@newradiostar.com for more information.)