John Gambling’s Return to WOR Increases AQH rating by 75
Percent
Arbitron Portable People MeterTM data reports that
exposure to WOR 710 AM from 5:30 AM to 9:00 AM on Monday May 5, the day that
legendary broadcaster John Gambling returned to the WOR-AM morning drive chair
from WABC, increased average quarter hour rating by 75 percent from the previous
eight Mondays. The average Cume persons showed a 26 percent increase and the
Average Quarter Hour persons showed a 59 percent increase.
Portable People Meter Pre-currency
Data
May
5th compared to March/April
Average
AQH
Rating Percentage of Increase
|
Quarter-hour |
Percentage
increase |
|
5:30 |
67% |
|
5:45 |
100% |
|
6:00 |
75% |
|
6:15 |
25% |
|
6:30 |
50% |
|
6:45 |
20% |
|
7:00 |
40% |
|
7:15 |
40% |
|
7:30 |
33% |
|
7:45 |
80% |
|
8:00 |
60% |
|
8:15 |
60% |
|
8:30 |
75% |
|
8:45 |
40% |
“As New York’s only local news/talk in the mornings, this initial look at
John’s first day on WOR News/Talk Radio 710 is confirmation of what we have
known, and we are excited. John Gambling is the radio legend to bring WOR’s
tri-state listeners the information they need to start their day and our
advertisers a unique, upfront listening environment for their message,” said
Jerry Crowley, WOR’s vice president and general manager.
“PPM allows us to tell very quickly whether or not a format change is working
in a particular market,” said Carol Hanley, senior vice president, U.S. media,
Arbitron. “Here, we have the return of a veteran in the industry, whose new
station is already showing an impact on the audience thanks to electronic
measurement.”
Editors note: The percentage increases cited in the release are
based on audience data for WOR-AM based on preliminary panelist qualification
for in-tab status. These should only be taken as a general indication of the
radio audience behavior in light of a change in programming as final estimates
may differ.