RXP * THE NEW YORK ROCK EXPERIENCE *
New York, NY (February 5, 2008)
- Emmis Communications today announced the launch of a new New York City
radio station, 101.9 WRXP, The New York Rock Experience. "101.9 RXP"
represents a new Adult Rock station in the New York tri-state market which
merges New Music, Classic Rock, Alternative & Local Rock into a new
adult blend called "The New York Rock Experience." 101.9 RXP will feature a
variety of rock from artists like Franz Ferdinand, Bruce Springsteen,
Nirvana, Coldplay, U2, Pearl Jam, Dave Matthews, The Police, Beck,
Radiohead, The Who, Oasis, Arcade Fire, Social Distortion and REM.a playlist
not determined by era, but rather by the acoustic quality of each song, as
determined directly by on-air personalities and staff.
personalities will play a direct part in choosing the music," announced
101.9 RXP Program Director Blake Lawrence. "It's unheard of in radio these
days, but 101.9 RXP is about the music and not so much the music business
-- we're merging rock styles and generations into a singular community that we call The New York Rock Experience."
"Having grown up on the great
NY rock radio of the past, I'm absolutely thrilled that Emmis has identified
an unserved audience that now has a great new 3 dimensional rock brand!"
said Emmis VP of Programming Jimmy Steal. "This brand builds, and expands
upon, NY's great rock radio legacy - RXP is a rock station that truly
represents a rock culture, for rock music lovers.....and is not just another
The first song to air on 101.9 RXP was "Rock and Roll" by
legendary New York Icon Lou Reed & the Velvet Underground, followed by
the world premiere of REM's "Supernatural Superserious. " "We're the first
station in the world to premier the new REM song 'Supernatural
Superserious,' and the only station that truly embodies the New York spirit
of Lou Reed and the Velvet Underground classic 'Rock and Roll.'" said
Director of Marketing Brian D'Aurelio. "Both songs are a fitting
representation of this unique new adult rock brand."
which is located in the NYC's West Village, will include another feature
that is unique to New York radio with the regular inclusion of local rock
artists. Local acts like Hold Steady, White Rabbits, Santogold, The
National, and Nada Surf will all be part of the initial playlist, and the
type of local talent that the station will support moving forward. "Some of
the world's greatest rock artists got their start playing by the fountain in
Washington Square Park just steps away from our studios," said new on-air
personality and Music Director Bryan Schock. "That communal rock spirit is
what we mean by the New York Rock Experience, and it is the spirit with
which 101.9 RXP will be playing and launching new local artists." Effective
immediately Bryan Schock will be heard weekdays in the afternoon drive
shift. He is the first on-air personality to emerge from the massive search
now underway for live and local on-air talent for the station.
"This is a completely unique & custom radio station with absolutely
off the shelf" Emmis New York Market Manager Dan Halyburton said.
talented team has been working tirelessly to offer a new adult rock
brand that is truly unique and deserving of being the caretaker of New
rich rock heritage"
The launch not only marks the beginning
of a new home for rock on New York
radio, it also debuts the 101.9 RXP Rock
Republic - an online network and
informational hub for rock fans in the
tri-state area and beyond based at the
Communications New York commissioned multiple research projects
Media Strategies prior to the launch of WRXP. Programming
included Mike Henry of Paragon Media Strategies and John
Bradley and Dave
Rahn of SBR Creative Media.
101.9 RXP replaces Smooth Jazz CD101.9, which
will continue to be available
to fans via 101.9's Smooth Jazz HD2 channel on
all HD capable radios within
the listening area. Information regarding
Smooth Jazz CD101.9 HD Channel is
available at cd1019.com.