Arbitron and Sandusky Radio Sign Multi-Year Agreement for Portable
People MeterTM Radio Rating
Broadcaster signs for 10 stations in two top markets
Arbitron Inc. (NYSE:ARB) today announced that Sandusky Radio, owner of
10 stations in the Seattle and Phoenix markets, has signed multi-year
contracts for Portable People MeterTM radio
Five stations are licensed in Phoenix including KDKB-FM, KDUS-AM,
KSLX-FM, KUPD-FM and KAZG-AM. These join the five stations announced
last week in Seattle (KIXI-AM, KQMV-FM, KKNW-AM, KWJZ-FM and KRWM-FM).
These agreements will take effect as and when Arbitron commercializes
the new audience ratings technology in Phoenix and Seattle.
Over the next three years, Arbitron is scheduled to deploy the Portable
People Meter in the top 50 markets in place of the paper diary method
that the company has used to collect radio audience estimates since 1965.