HEALTH CARE SPOTS HEALTHY FOR RADIO

by Bob Hamilton on 08/05/2009, 06:39 PM

Tags: health care , media monitors

 

Much of the time, radio gets bothered by political advertising as it doesn't always get the best rates.  But, in this current "economic downturn" (local depression) we're ready for just about anything you want to advertise.  Media Monitors just sent us the result of a study they've done on what spots are being run by who, on which side of the Health Care issue.  It does mean some welcome additional money...Maybe we should see what other issues we can stir up in Washington (like a new law that would make pants suits illegal, for example.)  Anyway, enough attempt at humor...below is the press release from Media Monitors


White Plains, NY (August 5, 2009) Media Monitors has just run a study on the cost of HEALTHCARE, not in dollars, but in spots that are being run both for and against the proposed Healthcare plan.  The study was from July 1, 2009 to August 4, 2009:

 

PhRMA & Families USA ran 6,537 spots on Radio, TV and Cable in support of Healthcare Reform.  In each spot, they name the local Congress person and give the phone number to call to express the listener’s opinion.  Last year, PhRMA members invested an estimated $50.3 billion in discovering and developing new medicines, while the industry-wide research and investment was about $65.2 billion. Representing 50 biotech companies, PhRMA has twenty registered lobbyists on staff and contracts with dozens of lobby and public relations firms. Families USA is a national nonprofit, non-partisan organization dedicated to the achievement of high-quality, affordable health care for all Americans. Interestingly, PhRMA also ran more than 1,500 spots on radio against the Brown Schumer Bill, which would decrease the current 12-year marketing and distribution protection on new drugs and treatments.

 

Americans For Prosperity ran 1,536 ads in the same time frame on Radio, TV and Cable.  According to their web site, Americans for Prosperity (AFP) and Americans for Prosperity Foundation (AFP Foundation) are committed to educating citizens about economic policy and mobilizing those citizens as advocates in the public policy process. This political advocacy group has been around since 2003, and in the past, was called Citizens for a Sound Economy.  They were involved in organizing those so-called “Tea Parties” in several states and are against the current Healthcare reform bill. The framing of these spots pose the question, “Do you trust the government with your life?” They outline the negatives of more government control and claim under the Obama proposal people would have to wait for months for treatment. They run a web site and organization called Patients United Now, which features videos of “real people” telling their stories.

 

Both political parties, are running campaigns that state their position in what many are calling swing-states.  In the month of July 2009, the tallies are quite revealing. The Democratic National Committee ran 137 TV spots on CNN and Fox News cable channels about Healthcare Reform, which pretty much reinforced the Obama proposal.  The Republican National Committee ran exclusively on radio with 465 ads, which positions Healthcare reform as “Obama’s dangerous experiment,” focuses on the national debt and warns of the danger of the “federal government making decisions about your healthcare”.