AUBURN, Calif., Oct. 17, 2011 – The California Association of RV Parks and Campgrounds (CalARVC) and Advanced Media Marketing Group (AMMG) have formed a new partnership to refresh the look and feel of the 2012 Camp-California Guide,
    “Camp-California: The Camper’s Guide to California,” is a four-time winner of ARVC’s Best Directory Award in the large state category and remains a leading source of California specific information on private parks, while also including public park listings.
    “The new directory will have QR codes incorporated into the campground listings as well as advertising and destination information,” said Debbie Sipe, CalARVC’s executive director, adding that the online version of the directory will also be accessible to smart phones.
    “We’re cleaning it up, simplifying it, and give it a more professional look and feel,” Sipe said.
    Sipe said CalARVC is focused not only on upgrading its guide, but its Camp-California website as well because of the growing numbers of campers that are accessing both directories using smart phones, iPads and other devices.
    “Forty percent of the visitors who came to in August accessed the website with a smart device and not a computer, and half of those were using iPads, so we clearly need to make sure our guide and website can accommodate them,” Sipe said.
    CalARVC is extending its deadline for annual membership and advertising in its 2012 campground directory to Dec. 1st. The 30-day extension will accommodate the significant design changes and upgrades in the guide, which will be available both in print form and online by Feb. 1st.
    For more information on the California Association of RV Parks and Campgrounds, please contact Debbie Sipe at (530) 885-1624. Listings of private campgrounds, online reservation requests and other camping-related information is available at
    For more information on Advanced Media Marketing Group, please contact Wolfgang Neuwirth at (262) 903-5154 and visit
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