In today's Chicago Tribune Patrick Kampert gives 6 good reasons why the "shock jocks" have yesterday are going away.  This includes the FCC crackdown, advertisers reluctance to advertise on certain shows, a cut back in morning show staff, the "tenor of the times" and others.  Of particular interest in Patrick's column is a quote from Derrick Brown, PD of WVAZ-FM in Chicago who noted that electronic measurement (PPM) is changing everything...Brown said. "The diaries were all about remembering a brand name and writing it down. Now, you're going to be judged by your content. Brand names aren't good enough anymore." To read Patrick's two page column, click here...
Post comment ...
Anonymous comments are disabled. Login